Beyond the Charts: Why Investing in Latin Music Is a Brand Power Move

Latinos are a key growth audience segment for brands, with consumer spending projected to grow 1.3x faster than non-Hispanic consumer spending this decade. Developing a year-round strategy with this audience is key for attaining their dollars and loyalty.

One of the best ways for brands to connect with Latinos where they’re most leaned in is by supporting their music listening. As the Latin music genre continues to break records, SiriusXM Media offers marketers the opportunity to authentically connect with these listeners and uplift the diasporic pride that is fueling the genre’s growth.

SiriusXM Media’s audience strategist and Latin music programmer will discuss the latest in Latin music, what genres are trending and why it’s more important than ever for brands to invest in this audience and their music listening.

In this webinar you will:
• Learn about the rapid growth of the Latin music genre and its latest trends
• Understand the power that Latin music holds for the community
• Recognize the imperativeness of reaching Latinos through their music listening
• Learn how to best execute and scale programs geared towards this audience on Pandora and SoundCloud.
• And so much more

We'll see you there.