Webinar: The budget blueprint: What are the smartest bets for homebuilding in 2026? by OrbitalX Webinars

About This Webinar

With 2026 looming, marketing teams across the industry are struggling with one key question: ‘What’s the most effective way to spend my budget to get ahead next year?’

In this session, we’ll share the practical information and insights you need to plan and build the smartest marketing budget for the year ahead. Hosted by Nick Chitty, VP Sales at CommVersion - our recognized industry expert, you’ll learn from the likes of Ally Price, Marketing Technologist at Fischer Homes, Jaime Godwin, Director of Marketing Communications at The Kolter Group, and Melissa Cervin, Vice President of Marketing at Lombardo Companies..

This session will unlock:

● Key industry developments and takeaways from 2025
● Where leading builders are focusing their attention (and budgets)
● Understand how to evaluate your current process and strategy for 2025
● Walk away with tangible insights to guide your next playbook.

Agenda

Understand where your focus should be ahead of submitting your 2026 budget: what should be cut and what to prioritize in order to align your spend with shifting buyer behavior
Learn where top builders are doubling down: from digital engagement and buyer experience to tech stack optimization and lead conversion
Walk away with the only playbook for making your 2026 dollars work harder: less guesswork, smarter strategy, and proven examples from the field

Nick Chitty

VP Sales, CommVersion

Nick is an experienced sales and thought leader in the home building industry. Over the last four years Nick has worked extensively with national and regional home builders. Whether it's increasing the quantity or improving the quality of leads, Nick wants to know about the theory, application and evidence as to what works and what doesn’t. He is the brain behind this series of online events which aim to dive deep into what is working for home builders (and what is not).

Ally Price

Marketing Technologist, Fischer Homes

Ally is a Marketing Technologist at Fischer Homes, specializing in data-driven strategies to optimize digital marketing and drive results. With expertise in SEO, SEM, and CRM integrations, she focuses on improving lead conversion, streamlining workflows, and maximizing ROI. Ally’s insights will help homebuilders navigate 2026 budgets with a focus on digital engagement, buyer experience, and tech efficiency, providing proven strategies to make marketing dollars work smarter.

Jaime Godwin

Director of Marketing Communications, The Kolter Group

Jaime is a seasoned marketing leader with over 10 years of experience driving growth and measurable ROI in the homebuilding industry. As Director of Marketing Communications at Kolter Group, she leads digital marketing and online sales teams, overseeing key channels like paid search, paid social, SEO, CRM/email, and inside sales enablement. Jaime’s expertise lies in aligning strategy with business objectives to generate qualified leads and drive traffic to 25+ communities. In this webinar, she’ll share how to optimize your marketing budget for 2026, focusing on strategies that enhance lead quality, conversion, and tech stack efficiency.

Melissa Cervin

Vice President of Marketing, Lombardo Companies

Melissa is an accomplished marketing executive with over 20 years of experience in the homebuilding industry. As Vice President of Marketing at Lombardo Homes, she leads brand strategy and marketing performance across divisions in Michigan and Missouri. Known for her data-driven approach and passion for integrating technology, Melissa excels at shaping strategies that elevate the customer experience and drive measurable results. In this webinar, she’ll share how builders can use innovation, insight, and smarter planning to make their 2026 marketing budgets work harder.