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About This Webinar
Session 1: Write with AI, sound like ‘you’

In this two-part masterclass, Kerry Harrison brings you through the full journey of using generative Artificial Intelligence (AI) across the content spectrum. You’ll learn how AI can inspire creative thinking, assist with multimedia creation and streamline your content processes. We'll also explore the key risks – and how to navigate them.

Expect practical exercises, live demonstrations, and proven AI methodologies that you can apply straight away.
Agenda
  • Use AI as a brand thought partner
  • Know how AI can inform your writing, from research to audience insights
  • Create effective prompts and custom GPTs
  • Learn proven ways to align AI with your brand voice
  • Live demonstration of practical GPTs/Agents
Presenters
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Emma Prunty DMI
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Kerry Harrison
AI Educator and Expert
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