In this practical 1-hour webinar, we will show you how we use Claude at Anicca to keep content consistent across a whole team, and how we customise it for different clients.

This is the actual system we run for our own blogs, newsletters, client reports and social content, not a theoretical framework.

What we will cover:

- Why AI content reads as generic, and the specific things that fix it
- Setting up Claude Projects so your brand voice, tone and rules are applied every time, by everyone
- Building a style guide that AI can actually follow, including the words and phrases you never want to see
- Using Claude as an editor on your own writing, rather than as a first-draft writer
- Editing workflows that catch tone, repetition, jargon and inconsistency in one pass
- Keeping consistency across formats, from long-form blogs to social posts and email
- Quality control: fact-checking, source accuracy and the checks that stop errors reaching your audience
- How to get the same standard of output from a team, not just from your best writer
- Real before-and-after examples from our own content