We're in an unusual moment. Two forces are colliding: AI is making it possible for leaders to scale their visibility and influence without adding hours to their workload while trust in institutions keeps declining. People trust people, not logos.

According to the Edelman Trust Barometer 2026, 73% believe CEOs should take the lead in rebuilding societal trust. Yet only 44% believe they're actually doing it. That gap is both an opportunity and a responsibility.

Leaders who build strategic visibility now don't just advance their own careers, they become the credible voices their organizations and industries need.

Our guest in this vodcast, Ingjerd Blekeli Spiten Group EVP for Personal Banking and Wealth Management at Jyske Bank, is a perfect example. By building her personal brand deliberately, she opened doors for herself - a move that led her from DNB to Jyske Bank - while strengthening the trust people placed in DNB along the way. Now, she's doing it again at Jyske Bank.

Do you recognize this?

* You're recognized internally for your work, but largely invisible outside the walls of your organization

* You're missing out on opportunities you've genuinely earned, because no one outside the company knows about your expertise

* You don't have time to build a personal brand on top of a full-time leadership role

* You know visibility matters for your career, but you don't know where to start

* Trust in leaders and institutions is declining, and you lack a language for how you can help rebuild it

* AI is changing the rules of visibility right now, and you're worried about falling behind

This episode gives you a concrete approach to strategic visibility, accelerated by AI. You'll learn how to build your personal brand deliberately and efficiently, without it costing you extra work hours. We pair this with a sharp, timely perspective: at a moment when trust in institutions is falling, visible, credible leaders aren't just good for your career, they're exactly what society needs right now.

What you'll get out of participating

* A concrete understanding of how AI can be used as an accelerator for your personal visibility

* Insight into how strategic personal branding can open new career opportunities, without extra time investment

* A real-world example of how visibility builds trust, both in yourself and in the company you represent

* Concrete inspiration from a leader who built her brand from the ground up and reaped the results

* Understanding of why visible leaders are part of the solution to society's current trust crisis

Who it's for

Leaders and experts, particularly in Scandinavia, who are well recognized internally but want greater visibility externally. For anyone who wants to expand their influence and opportunities, and who wants to use AI as a lever instead of working more hours.

About our guest

Ingjerd Blekeli Spiten is Group EVP for Personal Banking and Wealth Management at Jyske Bank. She's a powerful example of strategic visibility in action: as a Norwegian leader, she deliberately built her personal brand at DNB, which not only strengthened her own career but also built trust in DNB as a company. That brand helped pave the way when she was headhunted to one of Denmark's largest banks. Our host worked with Ingjerd at DNB and knows her as someone who shares her journey openly and honestly.

Want to learn how to build visibility that opens doors, without working more? Sign up for the episode here and get access to Ingjerd's experience and a concrete approach you can start using tomorrow.