About
With depleted car sales affecting volumes of customers in franchise workshops, does ‘value’ OEM servicing really win new business – and do so cost effectively?

Franchise workshops are facing a perfect storm: declining car sales, shrinking budgets and higher staff costs. Worse, are consumers starting to believe that franchise servicing is too expensive, and that franchises are simply not interested in servicing their 4yr+ age old car?

OEMs and dealer groups are offering new value-led packages - but are they reaching the right customers for the right returns?

In this webinar, we’ll explore:
• Whether OEM servicing offers are truly attracting new business.
• Why visibility, not discounting, is the key to gaining conquest customers.
• How is AI impacting marketing & what are consumers actually looking for?
• What opportunities are there to stay competitive in a EV world?
• Are there benefits to offering retail mobile servicing and cosmetic / bodyshop retail work?
When
Thursday, September 25, 2025 · 2:00 a.m. London (GMT +1:00)
Presenters
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Bauer Media
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Tom Seymour
Contributing Editor, AM
Tom Seymour is an experienced B2B journalist with over 20 years of expertise in the automotive retail sector. Since becoming a freelance writer in 2015, he has contributed to a wide range of automotive, business and technology publications.

As a contributing editor for Automotive Management (AM), Tom brings his deep industry knowledge to his role as a webinar host, where he leads insightful discussions on the latest trends and developments shaping the automotive industry.
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Andrew Boyle
Group Aftersales Operations Manager, Johnsons Cars Ltd
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Mark Busby
Director Commercial Operations, Hendy Group
An established senior leader in the automotive retail industry, with wide ranging experience across the sector; I am currently Commercial Director at Hendy Group.

I am a data-driven and commercially minded Director-Level professional, adept at translating business strategy into operational process and policy. Alongside driving the operational strategy, I am also responsible for supporting the development and delivery of our long-term business growth plan. Within this, I have leadership accountability for new business integrations, driving operational change, identifying process improvements and implementing effective operational governance and controls.

As part of my role on the Operations Board at Hendy, I am also experienced in managing the business through significant scaling; managing the change and challenges that rapid growth and acquisition can present.

A trustee of the Hendy Foundation, I feel passionately about the role of a business in its local communities, and play an active role in ensuring that our charitable fundraising is awarded to those local causes that are so worthy of our support.
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Michael Hunt
Group Aftersales Director, Lithia UK
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Karen Rotberg
Founder, BookMyGarage
Karen Rotberg is a visionary entrepreneur and proven industry disruptor. As Co-Founder of BookMyGarage.com, she has led the platform’s growth into a trusted destination for UK motorists— where drivers have compared garages on the platform 21million + times to book their MOT, service or repairs. Thanks to transparent, easy-to-compare information based on location, convenience, reviews, and price, the platform has empowered consumers to book with confidence. In the past year alone, BookMyGarage has driven over £103 million worth of work into its garage network.

Karen began her entrepreneurial journey as the original founder and Managing Director of Jobsite.com, which was later acquired by the Daily Mail. She entered the automotive sector in 1997, launching a series of successful start-ups, including the venture that evolved into TescoCars.com.

In 2012, she co- founded TootCars, which briefly became RACGarageCompare before transforming into BookMyGarage.com in 2015. In 2018, Karen was the visionary behind SecretService™, a strategic solution that has demonstrably helped franchise dealers win significant market share in the 4-year-old+ vehicle segment—boosting profitability in their aftersales departments.

Karen is relentless in her mission to support dealer group CEOs by energising their aftersales teams with dynamic, data-driven solutions that deliver guaranteed results. Her leadership is defined by bold thinking, commercial clarity, and a deep understanding of the challenges facing the retail automotive sector.

Backed by a dedicated team and a track record of success, Karen continues to champion meaningful change in an industry that urgently needs it—making BookMyGarage.com an essential strategic partner for forward-thinking dealer groups.
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