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Barossa: Australia’s Iconic Wine & Luxury Experiences
About This Webinar
Just an hour from Adelaide - and now more accessible than ever with direct international connections - Barossa offers the kind of depth and access discerning travellers are looking for when they come to Australia. This is where wine becomes personal. Your clients aren’t just tasting, they’re meeting the makers, stepping into vineyards, and sitting down to long, considered meals that connect them to the region in a real way.
In this session, we’ll show you how to position Barossa as a high-value, bookable experience within an Australian itinerary. Think private tastings with iconic producers, behind-the-scenes access, immersive food moments, and a strong mix of accommodation - from boutique vineyard stays to elevated, design-led retreats. It’s globally recognised for its wine, but what resonates most with your clients is the authenticity, the ease, and the ability to tailor something that feels genuinely different.
Delivered with ANZCRO, this webinar focuses on ready-to-sell product - curated, supported, and designed for advisors working with travellers who expect more than just a tasting room.
Plus, attend the session for your chance to win a case of Barossa wine, delivered to your door!
Who can view: Everyone
Webinar Price: Free
Featured Presenters
Chief Strategy Officer
Kiran is Chief Strategy Officer at ANZCRO, Australia & New Zealand’s leading destination management company with 30 years of experience and a team of 90 across offices in both countries. ANZCRO specialises in meticulous customisation, designing itineraries based on each client’s profile, interests and travel goals. ANZCRO’s core competitive advantage is its extensive product range, with over 40,000 contracted products from nearly 5,000 suppliers across Australia and New Zealand. These include accommodation across all styles, transfers, guided tours, activities, attractions, walking and cycling experiences, rail, ferries, car and campervan rentals, and internal flights. The reservations team delivers fast, personalised quotes and itineraries within 1–2 business days. ANZCRO is a member of USTOA, ASTA, IATA, ATEC and NZTEC, and was named Best Reservations Team at the 2025 Australian National Travel Industry Awards. ANZCRO also received Five Magellan Gold Awards for digital innovation and advisor resources in 2024 & 2025.
Head of Brand & Demand Driving - Barossa Australia
Ruby Stobart leads brand and demand for Barossa Australia. Living and working in the region, she partners with international trade to grow visitation, focusing on practical, bookable experiences that convert interest into travel and position Barossa as a must-do destination within Australia itineraries.
Director/Chief Pilot - Barossa Helicopters
With over 27 years in the helicopter industry and 15 in tourism, Bridgette blends expertise with a passion for exceptional experiences. Based in the Barossa and servicing all of South Australia, she designs bespoke itineraries and, alongside her team, delivers unforgettable journeys from take-off to landing.
VP Global Sales - The Louise, Beckons
Stephen Marshall is Vice President of Global Sales at Beckons, bringing extensive experience across luxury travel and hospitality. Based in Denver, USA, Stephen leads the international trade strategy and partnerships, driving growth across key markets. Known for his strong industry relationships and commercial insight, Stephen plays a pivotal role in positioning Beckons’ portfolio within the global luxury travel landscape.
Tourism and Brand Experiences Manager - Jacob's Creek
An accomplished travel and tourism professional with over 25 years’ experience across global travel and wine tourism sectors. Brings strong commercial and operational expertise, having served as a Shore Excursion Manager onboard Princess Cruises, and held senior Business Development and Sales roles with Carnival Corporation and APT Travel Group. Extensive expertise in wine tourism, having led operations for respected Australian wineries delivering premium visitor experiences and driving growth.
Business Development Manager - ANZCRO DMC
Kelly Miller is the Business Development Manager (North America) for ANZCRO DMC, playing a key role in driving sales and partnerships across the U.S. and Canadian travel markets. In this role, Kelly connects North American travel advisors with ANZCRO’s expansive portfolio of Australia, New Zealand and South Pacific travel products and expert support, helping advisors design tailored itineraries and sell unique experiences. As part of the ANZCRO team — a long-established DMC with deep destination knowledge and thousands of products — Kelly focuses on empowering North American Advisors with destination insights, marketing tools and seamless booking solutions to grow their business.
Product Manager, Maggie Beer's Farm
Maggie Beer's Farm Shop is where it all began — over 40 years ago — and the Beer family continues to live and work on the property today. Set across 20 acres in Nuriootpa, the Barossa Valley, the Farm Shop brings together a restaurant, cellar door, café, kitchen garden, and cooking school in one beautifully inviting destination.
Guests can explore the full range of Maggie Beer products — including many exclusive to the Farm Shop — enjoy coffee and cake at the open windows, a glass of wine with a cheeseboard, or afternoon tapas, all overlooking the lake where native turtles and local birdlife make their home.
The centrepiece experience is the Ultimate Maggie Beer's Farm Experience — an intimate, small group journey that begins with a welcome drink from Maggie's non-alcoholic Sparkling range, followed by a guided cooking demonstration held in the iconic studio kitchen of The Cook and the Chef. Guests take part in a seasonal cooking demonstration using fresh produce and products from Maggie's exclusive range, with the chance to taste everything prepared during the session.
The Farm Shop team then hosts guests in the tasting room for a guided experience of Pheasant Farm Wines and Maggie's Orchard Gin, before a grazing board lunch overlooking the dam, complete with a bottle of Pheasant Farm Wine.
The Farm Eatery is a modern, purpose-built cooking school and casual restaurant where talented chefs showcase the freshest ingredients and teach guests to entertain the Maggie Beer way.
Guests can explore the full range of Maggie Beer products — including many exclusive to the Farm Shop — enjoy coffee and cake at the open windows, a glass of wine with a cheeseboard, or afternoon tapas, all overlooking the lake where native turtles and local birdlife make their home.
The centrepiece experience is the Ultimate Maggie Beer's Farm Experience — an intimate, small group journey that begins with a welcome drink from Maggie's non-alcoholic Sparkling range, followed by a guided cooking demonstration held in the iconic studio kitchen of The Cook and the Chef. Guests take part in a seasonal cooking demonstration using fresh produce and products from Maggie's exclusive range, with the chance to taste everything prepared during the session.
The Farm Shop team then hosts guests in the tasting room for a guided experience of Pheasant Farm Wines and Maggie's Orchard Gin, before a grazing board lunch overlooking the dam, complete with a bottle of Pheasant Farm Wine.
The Farm Eatery is a modern, purpose-built cooking school and casual restaurant where talented chefs showcase the freshest ingredients and teach guests to entertain the Maggie Beer way.
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