About
Zak Averre, Content Strategist at Anicca, has fully embraced AI as part of his daily workflow.

In this practical webinar, Zak will share his insights on how to effectively edit AI-generated copy — covering common pitfalls, improving flow and coherence between paragraphs, and ensuring your content sounds authentically human
Presenters
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Ann Stanley
Founder and Managing Director of Anicca Digital
Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET). The technical team at Anicca then provide digital marketing services to implement the strategy.
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Brad Longman
Technical SEO Account Manager
With over 10 years’ experience in SEO, Brad works on several SEO specialist projects for organisations of various types and sizes covering website launches and migrations, technical SEO, international SEO and lead generation. He creates and grows SEO campaigns, as well as driving business development, R&D and delivering valued training to clients and much more besides.
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Zak Averre
Senior Account Manager
Zak Averre has been working in marketing for over 10 years. In that time, he’s worked across several continents, learning his trade at Saatchi and Saatchi Cape Town before moving to the UK to pursue a career in content management and generation.

Zak originally studied English Literature and Anthropology, which gave him the skillset to understand audiences, their needs, and how to effectively communicate brand messaging. He is always looking for ways to learn more about our relationship with communication and develop interesting ways to engage readers and help bring brands and customers together.
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