About
Εν’οψη των online B2B συναντήσεων με Σκανδιναβούς αγοραστές που θα πραγματοποιηθούν από τις 9-13 Νοεμβρίου 2020 στα πλαίσια της Greek-Nordic Trade Week, η οποία συνδιοργανώνεται από την Enterprise Greece και τις εταιρείες RECO EXPORTS και MOREGANIC, το 2o live streaming event στις 9 Σεπτεμβρίου έχει ως στόχο να ενημερώσει τις ελληνικές επιχειρήσεις που δραστηριοποιούνται στον κλάδο των Τροφίμων και Ποτών για τις τάσεις και τις ευκαιρίες εξαγωγών στις Σκανδιναβικές χώρες.

Με πληθυσμό 33 εκατομμυρίων κατοίκων και ένα μεικτό ΑΕΠ $2.0 τρις, οι Nordic-Baltic Eight (NB8) (Δανία, Εστονία, Φινλανδία, Ισλανδία, Λάτβια, Λιθουανία, Νορβηγία και Σουηδία), αποτελούν έναν εξαιρετικό εξαγωγικό προορισμό για τα ελληνικά τρόφιμα και ποτά, είτε branded ή P/L.

Φρέσκα φρούτα και Λαχανικά, Γαλακτοκομικά & Τυροκομικά προϊόντα, Μέλι, Μαρμελάδες, Δημητριακά, Όσπρια, Ζυμαρικά, Ελαιόλαδο, Ελιές & Προϊόντα ελιάς, Dressings, Σάλτσες, Dips, Βότανα, Μπαχαρικά, Καρυκεύματα, Ζαχαρώδη, Ξηροί καρποί, Καφέδες, Ροφήματα, Νερά, Χυμοί, Αναψυκτικά και Κρασί είναι μερικά από τα προϊόντα με μεγάλο ενδιαφέρον για τις παραπάνω αγορές.

The Greek-Nordic Trade Week - 09-13 Νοεμβρίου 2020

Η Greek-Nordic Trade Week θα αποτελέσει πλατφόρμα επικοινωνίας και δικτύωσης Ελλήνων παραγωγών Τροφίμων και Ποτών μέσω στοχευμένων online Β2Β συναντήσεων με Σκανδιναβούς εισαγωγείς και διανομείς. Συνοπτικά η δράση περιλαμβάνει:
• Δημιουργία ειδικής ιστοσελίδας για την προβολή των εταιρειών που θα λάβουν μέρος στην εκδήλωση με την δυνατότητα προσθήκης βίντεο, φωτογραφιών προϊόντων και εμπορικών πληροφοριών σε ξεχωριστή σελίδα ανά εταιρεία
• Πλήρη εξαγωγική υποστήριξη βάσει 8 Βημάτων, όπως αναλύεται και στο επισυναπτόμενο αρχείο παρουσίασης
1. Εξαγωγική ετοιμότητα
2. Εξατομικευμένη συμβουλευτική εισόδου στην αγορά + Εξατομικευμένο market entry research για τα προϊόντα της κάθε εταιρείας
3. Ανάλυση της Αγοράς, Webinars, Εκπαίδευση
4. Αποστολή δειγμάτων και πληροφοριακού υλικού πριν από τις Online συναντήσεις
5. Εξατομικευμένες Online Β2Β συναντήσεις με στοχευμένους αγοραστές των Σκανδιναβικών Χωρών
6. Εξατομικευμένη συμβουλευτική ΜΕΤΑ τις συναντήσεις
7. 12μηνη αποθήκευση εμπορευμάτων στην Σουηδία για τριγωνική πώληση σε όλες τις Σκανδιναβικές χώρες
8. Ανάπτυξη αγοράς – Βranding - Μerchandising

H δράση θα συνδιοργανώνεται με τον Enterprise Greece, ο οποίος και θα υποστηρίξει οικονομικά το κόστος συμμετοχής με το 50%. Πληροφορίες στο www.greeknordictrade.com

Ημερομηνία Πραγματοποίησης Εκδήλωσης: Τέταρτη 9 Σεπτεμβρίου, 12.00μμ ώρα Ελλάδας
Διάρκεια: 70 – 90 λεπτά με Q&A session
WEBINAR ENDED
Agenda
  • Ποιες είναι οι νέες τάσεις των καταναλωτών στις Σκανδιναβικές χώρες; - Υπάρχει χώρος για ελληνικά προϊόντα στο ράφι;
  • Τι αναζητούν οι Σκανδιναβοί αγοραστές σε νέα προϊόντα;
  • Πώς μπορούν τα ελληνικά προϊόντα να διεισδύσουν στην αγορά της Σκανδιναβίας;
  • Με ποιόν τρόπο μπορούν οι Έλληνες εξαγωγείς να διεκδικήσουν ένα μερίδιο της αγοράς;
Presenters
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Marjo Jäske
Category Manager, Kesko
Marjo Jäske is the Category Manager at Kesko, responsible for the Canned Food category. Her responsibilities include the purchasing of all the branded and private labels for Canned food category products and is also responsible for the planning the range of canned food products, planning the promotions K-store chains, K-Citymarket, K-Supermarket and K-Market.
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Jan Knutar
Product Manager, Total Produce Nordic A/S
Jan Knutar is the Product Manager of organic products at Total Produce Nordic A/S. He is also buying some products to Everfresh AB in Sweden, a daughter company of TPN.

Jan has also been the owner of Best Organic Sweden, a trading company of Organic Fruit and vegetables. He has worked with organic fruit and vegetables since 1996.
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Mikael Robertsson
Founder, Ekopallen
Mikael Robertsson is the founder of Ekopallen AB, a wholesale company specializing in organic food products, particularly sugar and honey.

Mr Robertsson has a background in Coop, Sweden's second largest retail, where he has worked centrally as a manager in various management functions with environment, quality and sustainability.

Micke has a deep understanding of the entire chain's impact when it comes to sustainable sales - from purchasing to sales, establishment and transport. He can also share knowledge about imports to the Nordic countries and what is in demand in Nordic retail.
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Johan Cejie
CEO, Moreganic
Johan Cejie is the founder and president of Moreganic Sourcing AB, a company specialized in supporting international trade with organic and sustainable food. Before starting Moreganic, Mr Cejie spent two decades working with certification, accreditation and standard setting as a means to develop markets for sustainable food. He has worked with international standards as a committee and board member of IFOAM (International Federation of Organic Agriculture Movements), launched an export program for the Swedish organic trail blazer KRAV and developed IT infrastructure to support the program.
Moreganic Sourcing AB was started in 2017 and delivers value by providing market insights, networks and event management.
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Betty Alexandropoulou
Alexander / Executive Director - Board Member, Enterprise Greece
Senior executive, advisor and coach to international business and government organizations, interacting with global markets and teams. Betty’s current engagement is with the Greek Ministry of Foreign Affairs and its Trade and Investment organization, Enterprise Greece, as Executive Director & Member of the Board.

With a Master’s in Business Administration, B.A. in Economics, and Certification in Executive Coaching, as well as vast experience in senior leadership roles within multinational organizations, Betty specializes in cross-cultural agility for strategic market, program and workforce development as well as business transformation. A results-driven professional, she consults and coaches virtually and in-person, across several industries and regions.
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Alexandra Pitta
Chazapi / Managing Director, ATTIKI Bee Culturing Co.– Alexandros Pittas S.A
Mrs. Alexandra Pitta-Chazapi is one of the two main shareholders of ATTIKI Bee Culturing Co.– Alexandros Pittas S.A., Vice President of the Board, and Managing Director.

She is an elected member of the Board of the Athens Chamber of Commerce and Industry for a fifth term and President of the Export Department.

She is also an elected member of the Board of the Panhellenic Exporters Association (PSE) for a sixth term and now as Vice President, Member of the Hellenic Association of Business Administration, Member of the Greek Institute of Marketing of it, Member of the Hellenic Canadian Chamber of Commerce, Member of the American-Hellenic Chamber of Commerce, Member of the Arab-Hellenic Chamber Commerce.
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George Frangistas
CEO, G.N. Frangistas S.A.
George Frangistas is the CEO of the largest Greek citrus operator, G.N. Frangistas S.A with a 100% export orientation.

George has more than 30 years of experience in international trade of F&V and particularly with European retailers.

Since 2002, he is also the President of Incofruit, which is the Greek Association of Fresh F&V Exporters, established in 1934.
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Michalis Tsaoutos
General Manager, EPSA
Michalis Tsaoutos is the General Manager of EPSA Soft Drinks, since 2010.

EPSA produces soft drinks since 1924 and its products are available all over Greece. Exports are building up and currently EPSA exports to 32 countries, including Australia, China, USA and many GCC countries. During the last decade EPSA introduced innovative products into the market, namely Organic Lemonade and Orangeade and the "EPSA light" series, where sugar is replaced by sweetener from the stevia plant. Latest EPSA product is “You Cann”, a cannabis infusion drink with stevia.
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Antonis Sioulis
Managing Director, RECO EXPORTS
Innovator, effective communicator and entrepreneur with over 25 years’ experience in business development and leadership, Antonis has held various managerial roles in both the Public and Private sector in the UK.

Experienced in all aspects of business formation, operation, finance and management has also founded or been part of numerous successful businesses and projects around the world.

Since 2007, as the Managing Director of RECO EXPORTS, he has assisted many International food and drink businesses enter the UK, Australia, Hong Kong and Scandinavia market.
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Giorgos Lampiris
Editor in Chief, FOODReporter
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