About This Webinar
As privacy regulations tighten and third-party cookies fade, the brands winning in ecommerce aren’t guessing—they’re asking.

Join the Klaviyo Community for a fireside chat with Ben Parr, President & Co-Founder of Octane AI to learn how leading DTC brands are collecting zero-party data customers want to share—and turning it into highly personalized experiences that drive retention and revenue.

In this 45-minute conversation, we’ll break down how to design engaging, conversational data collection, where to ask the right questions across the customer journey, and how to activate that data inside Klaviyo using automated flows, segments, and campaigns.

You’ll leave with a practical framework for building trust, improving personalization, and turning customer insights into measurable growth—no massive team or complex setup required.
Agenda
  • 12:00 PM – Welcome and Introduction
  • 12:10 PM – Fireside Chat with Ben Parr
  • 12:40 PM – Live Q&A
  • 12:55 PM – Closing Remarks
Presenters
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    Gabby Esposito
    Senior Community Specialist, Klaviyo
    Gabby Esposito is a Senior Community Specialist at Klaviyo. She manages the content on the Klaviyo Community, the digital customer forum within the Power Up. Gabby has a background in content marketing and enjoys sparking connection through media and storytelling.
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    Ben Parr
    President & Cofounder Octane AI
    Ben Parr is an AI founder and investor. He is President and Co-Founder of Octane AI, a profitable AI platform that powers conversions for ecommerce brands. He is also General Partner & Co-Founder of Theory Forge Ventures, a pre-seed and seed-stage venture capital fund investing in the next generation of AI founders and companies.

    Ben started his career as Co-Editor and Editor-at-Large of Mashable, where he wrote over 2,400 articles, and was a technology columnist for CNET. He is the author of the award-winning book, "Captivology: The Science of Capturing People's Attention" (HarperCollins/HarperOne). Parr sits on the board of directors of the Leila Janah Foundation. He is a member of the Forbes 30 Under 30 and an alum of Northwestern University.
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