About
When creative and media work in isolation rather than in tandem, the consequences for campaign performance can be substantial. The lack of alignment often leads to inefficiencies, missed opportunities, and reduced campaign impact. This webinar will dissect the common causes of friction and explore why bridging the gap between creative and media has never been more critical. Attendees will gain practical insights into actionable practices and considerations to unify these operations, ultimately raising the bar on campaign efficiency, agility, and overall effectiveness.
When
Wednesday, October 29, 2025 · 11:00 a.m. Eastern Time (US & Canada) (GMT -4:00)
Agenda
  • How to avoid common points of friction
  • Best practices to unlock new value from both sides
  • Innovations to enhance your approach
Presenters
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Taylor West
Head of Sales at Clinch
Taylor West is a seasoned industry veteran with over 15 years experience leading sales and corporate growth initiatives across the Ad Tech/Mar Tech space. As Head of Sales at Clinch, Taylor is responsible for setting the company's global sales strategy and delivering innovative performance-driven technology solutions to some of the world’s most prominent brands and agencies. Prior to joining Clinch, Taylor maintained senior leadership roles at Conversant, Amobee and Zeotap where he developed a deep understanding of the entire media landscape including programmatic, CTV/OTT, social and Digital-out-of-Home.
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Roger Vasquez
VP, Technology Solutions at Clinch
As VP, Technology Solutions at Clinch, Roger Vasquez develops and optimizes data-driven processes and strategies that drive operational excellence for the company’s client roster of leading agencies and Fortune 500 brands. Prior to joining Clinch, Roger directed platform and ad operations at Thunder, acquired by Walmart in 2021. Prior to Thunder, Roger spent 7 years at Viant, by way of Specific Media. Roger is a graduate of California State University, and resides in Portland, Oregon.
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Cleber Dantas
Chief Data and Technology Officer at Publicis Brasil
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Lynne d Johnson
Sr. Director, Event Programming and Community; Chief Marketer Network
Lynne d Johnson is the Senior Director, Programming and Community at AdExchanger and AdMonsters. A former digital leader at FastCompany.com, VIBE, and Waggener Edstrom, Lynne has shaped strategies at the intersection of media, community, and technology. She blends industry expertise with academic rigor as a professional speaker, educator, and board advisor.

Lynne holds an MBA in Media Management and finds balance offline, cheering on her teenage son at volleyball games. When she’s not driving innovation, she enjoys curating playlists, geeking out on sci-fi, and finding calm through meditation in the NYC Metro Area.
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