Personalized Engagement — How to Stop Frustrating Your Customers

Customers have moved on from the question of brands collecting information about them, and instead are focused on when and how brands use this data to present offers that are consistent, relevant and timely. This webinar will shed light on:

• What kinds of personalized messages consumers prefer to receive from brands, on what channel and how often;
• Consumers' future expectations of customer engagement as the world moves into a post-pandemic recovery phase; and
• Consumers' indications of future shopping behaviors, including how many consumers have shifted from in-store to online shopping.

Speakers:
• John Yesko, Senior Director, Head of User Experience & Service Design, Walgreens
• Jenna Posner, VP of Digital, SNIPES
• Jeff Gerstel, CMO, B&H Photo Video
• Ehren Maedge, GM - North America, MoEngage
• Moderated by: Scott Silverman, Co-Founder, CommerceNext