About
Why your fraud stack isn't delivering the results you expected

The 2026 fraud landscape looks different from anything merchants have dealt with before. Agentic AI now lets fraudsters orchestrate attacks autonomously, generating synthetic identities, running credential abuse at machine speed, and adapting in real time across login, checkout, and refund flows. Legacy stacks built around static rules and siloed data simply cannot keep pace.

But speed isn't the only problem. For most enterprise merchants and PSPs, the deeper issue is fragmentation. Fraud defences are concentrated at the transaction moment, leaving the rest of the customer journey largely unmonitored. When your data is incomplete, your AI models underperform, your orchestration has nothing to connect, and automation hits a ceiling well before it pays off.

The challenges merchants face:
• The availability and access to relevant data
• AI underperformance, models failing to deliver expected accuracy
• Automation stalls, initiatives that never reach full scale
• Fraud tool customization
When
Thursday, July 16, 2026 · 4:00 p.m. Bucharest (GMT +3:00)
Agenda
  • Why fraud programmes fail to achieve expected results, even with mature tooling
  • What's blocking AI, automation, and orchestration from reaching their full potential
  • How leading merchants orchestrate fraud controls across the full customer lifecycle, connecting identity, authentication, payments, refunds, and post-transaction activity into a single decisioning layer to improve decisioning, reduce friction, and replace disconnected point solutions
  • Where to start, the highest-impact changes merchants can make to close fraud intelligence gaps and improve performance now
Presenters
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Erika Dietrich
VP Analytics & Optimization Payments Intelligence
A certified fraud and analytics professional with over 20 years of experience in payment acceptance optimization, global fraud prevention, digital identity verification and authentication, statistical data analysis, machine learning, and artificial intelligence enterprise real-time financial decision technology solutions. Erika leads a global team of fraud professionals across six different countries overseeing customer analysis and implementing state-of-the-art intelligent solutions to reduce operational costs and generate incremental revenue. Leveraging incremental learning, pattern detection and data mining techniques, Erika’s efforts have delivered best-in-class performance for leading merchants across the globe. Erika’s contributions have been recognized with the ‘Forty under 40’ and Women in Payments Educator in 2019. Her passion for her work drives her pursuit of excellence in the industry.
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Matteo Gamba
Independent Payments & Fintech Advisor
Fintech and payments leader with 15+ years of experience scaling global products across e-commerce and financial technology. For over 9 years, he led Payments & Fraud at Wayfair, overseeing a $14B+ business and driving over $100M in annual bottom-line impact. He previously held product roles at Wise and Berlin-based startups. A frequent speaker and advisor, Matteo is recognized as a leading expert in payments orchestration, tokenization, agentic commerce, fraud prevention, and high-growth fintech strategies.
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Tracy Kobeda Brown [Moderator]
Fraud Futurist & Global Speaker
Tracy K Brown, known as The Fraud Futurist™, is a fraud- and payment-risk expert with more than 30 years of experience at the intersection of retail, payments, technology, and cybersecurity. Her fraud expertise started at American Eagle Outfitters where she led the team building early eCommerce platforms gaining firsthand experience with how fraud evolved alongside retail innovation. She has served as a board member and co-chairman of the Merchant Risk Council and the National Cyber-Forensics and Training Alliance, collaborating with merchants, payment networks, and law enforcement to combat organized fraud and emerging threats.
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