Webinar: How to Write Effectively for Online Audiences in 2026 by Digital Marketing Institute

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About This Webinar

Writing for the web in 2026 means understanding how people actually consume content: in seconds, on mobile, and across multiple platforms.

In this free webinar, Lorraine covers how to craft compelling written content in an AI-saturated landscape that cuts through the noise and connects with today's online audiences, whether they're scrolling social feeds or browsing websites.

Who should attend this webinar?

Anyone who crafts written content online, whether for social media, websites, or beyond.

Agenda

How People Consume Content in 2026
Human Content vs AI Content
Interactive exercise: Spotting AI vs human-written copy
Writing for Social Media
Writing for Websites
The Copywriting Process
Driving Engagement and Conversion

Presenter

Lorraine Griffin

Digital & Content Marketing Consultant

Lorraine Griffin is a writer, lecturer, and content strategist who develops clear, engaging narratives for online audiences. With more than 20 years of experience in digital marketing and content roles, across a number of diverse brands, she is known for translating complex ideas into accessible, well-structured content that performs across platforms.

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