The holiday season brings a 3x traffic surge for furniture retailers, and PDPs are the battleground. Shoppers decide in seconds whether to stay or bounce.
Last year, Cylindo customers drove +36% conversions and +71% AOV with immersive visuals, AR, and real-time product configuration. Many retailers, however, still fall short with flat imagery, slow load times, and PDPs not optimized for mobile.
In this session, Cylindo’s Brittany Sciabarrasi (formerly Wayfair) shares a step-by-step plan from our Holiday Conversion Playbook so you can audit your PDPs, close gaps fast, and capture more revenue this season.
Agenda
Understand the biggest mistakes most furniture retail brands make on Black Friday, and how to avoid falling victim to them
Hear how to win by presenting the right number of product options per category, all in richer media that lead directly to higher conversion rates
Stockpile a list of Holiday Season quick wins regarding optimised PDPs, load times and product customization
Brittany Sciabarrasi
Cylindo Project Manager and eComm expert (former Wayfair)
Brittany Sciabarrasi is a Project Manager at Cylindo, overseeing complex e-commerce visualization initiatives from kickoff to delivery. Previously, she spent 8+ years at Wayfair leading supplier acquisition, global partnerships, and large-scale visual media operations. She brings deep marketplace expertise, operational precision, and creative problem-solving to help brands deliver consistent, high-impact product experiences across channels.