About
The UK's trajectory to achieving a 2030 car market dominated by electric vehicles is only going one way - steeper. As manufacturers release more and more battery electric vehicles to comply with Government policy, including models priced to compete more affordably in the smaller car segments, it falls to dealerships to ensure they are well placed to promote these cars to a broader potential customer base.

The fleet sector has led EV uptake but sales to private motorists must rise, for industry profitability as well as policy compliance. That means dealerships must be developing the confidence, competence and necessary resources such as internal charging facilities to be able to sell EVs - both new and used - in higher volume.

As part of AM's EV Retailing Week, this webinar will discuss the best practice of electric car retailing, from ensuring stock is attracting customers to creating a memorable and informative buying experience.
When
Tuesday, April 28, 2026 · 2:00 p.m. London (GMT +1:00)
Presenters
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Bauer Media
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Tim Rose
Editor, AM
An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalists (NCTJ)

As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
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Alexander Millinger
Senior Sales Manager, UK and APAC, AVILOO GmbH
Alexander Millinger, Senior Sales Manager at AVILOO is a seasoned business development leader specializing in UK market entry for the automotive sector. With his proven track record of identifying high-potential segments, forging strategic partnerships, and driving revenue growth from launch to scale, he took over the role in February 2025.

He is an expert in market analysis, regulatory alignment, and channel strategy, with a hands-on approach to partnerships, sales, and go-to-market execution. He is adept at navigating cross-functional teams, risk mitigation, and delivering rapid ROI through targeted campaigns and regional ecosystem engagement, and passionate about accelerating UK adoption of innovative automotive solutions and sustainable mobility. 
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David Hawksworth
Customer Engagement Director, Auto Trader
David joined Autotrader in 2015 as an Account Director for some of Autotrader's largest customers, before taking on the responsibility for leading sales teams in 2016. Today, David is focused on enabling Autotrader's customer-facing teams and retailers to explore and employ the vast amounts of data and insights Autotrader has to offer, helping customers leverage this to identify, investigate and improve their overall performance both online and offline.
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Dave Marshall
Head of Distribution Development, Black Horse
Dave joined Black Horse in 2022 as a Senior Manager within the Jaguar & Land Rover Financial Services team and later went on to lead the team. He now leads a cross department team that supports the wider Black Horse business, working closely with Distribution colleagues to deliver great outcomes and service for customers.
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Neil Tonks
Group Aftersales Director, Pentagon
Neil Tonks is a seasoned automotive aftersales and operations leader with over two decades of experience in the automotive retail sector. Currently serving as Group Aftersales Director at Pentagon Motor Group (part of Motus), he stepped into this role in March 2025 to shape the organisation’s service strategy and customer journey amid rapid industry change. Prior to this, Neil returned to Marshall Motor Group as Group Aftersales & Divisional Director for four years, where he oversaw parts, bodyshop, CRM, and service operations at one of the UK’s top 10 dealer groups.
Before re entering the AM100 ranks, Neil set up and led Morgan Radley Limited as Managing Director (2015–2019), transforming its executive search and leadership programmes for the automotive and finance sectors. Prior to this, he held senior aftersales roles as Group Aftersales & Divisional Director at Marshall Motor Group (his first term with the group) and Group Aftersales & Franchise Director at Inchcape Retail. He also worked with Ford Retail, Allen Ford, and Lex Retail Group PLC—building a reputation for driving revenue growth, margin improvement, and operational excellence.
Neil holds credentials from Cranfield University, equipping him with advanced skills in leadership and strategic management. A passionate advocate for EV adoption, AI driven customer experiences, and continuous process innovation, he shares his insights regularly through articles and speaking engagements—helping dealerships navigate the challenges of today’s rapidly evolving automotive landscape.
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