About
In this practical 1-hour webinar, James and Ann will explain how they use AI each week to create a blog with a news update and how teh same techniques can be used for various aspects of your content marketing:

- How we use AI to scrape 25+ news websites to find the latest articles on search engine marketing (James) and AI in marketing and management (Ann)

- We will also show you how AI can be used for keyphrase research and other types of research, ready for planning and creating your content plans or your regular blogs.

- How we have trained AI to create our weekly blog content and the images used in the blog
- How we adapt (Claude) skills or even CustomGPTs, for every specific type of content that you need to create - this topic will be dealt with in more detail in the next webinar with Zak and James)

- How AI is used to upload blog and page content into WordPress

- We will also touch on some of the other types of content that can be created using AI.
For example, Ann, the user, creates a LinkedIn newsletter every week and also has used it for creating emails.

These principles can be applied across all types of content marketing, so you can take core elements and skills to develop your own content marketing strategy.
When
Thursday, July 9, 2026 · 2:00 p.m. London (GMT +1:00)
Presenters
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Ann Stanley
Founder and Managing Director of Anicca Digital
Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET). The technical team at Anicca then provide digital marketing services to implement the strategy.
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James Allen
Senior SEO & Analytics Specialist
I have over 15 years' experience in SEO, and I also do a lot of Analytics work (Google Analytics, Google Tag Manager etc). I am a writer for Search Engine land and have also appeared as a host on several SEO workshops.

I am a regular trainer on the Anicca Bootcamps and speaker at our weekly webinars. I recently presented my first live talk, at the EPIC Ecommerce Conference

I also dabble in AI via Python and have recently taken a proactive role in developing the AI Automation for Anicca's AI Agent Marketplace, I am rapidly learning how to use N8N and other AI tools.
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Darren Wynn
MD Anicca Digital
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Brad Longman
Technical SEO Account Manager
With over 10 years’ experience in SEO, Brad works on several SEO specialist projects for organisations of various types and sizes covering website launches and migrations, technical SEO, international SEO and lead generation. He creates and grows SEO campaigns, as well as driving business development, R&D and delivering valued training to clients and much more besides.
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