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About This Webinar
You walk out of the listing appointment unsure if they’ll sign—and worse, knowing you discounted yourself… again.

If you're still telling homeowners that your commission is negotiable, you're not just leaving money on the table—you're giving away your confidence, your control, and often... the listing.

Agents everywhere are being told to offer flexibility in fees.

But here’s what that really says:
“Here’s my fee—but I don’t really mean it.”

That is NOT a strategy. It’s a surrender.

In today's post-settlement market, discounting your value is no longer optional. It’s a one-way path to burnout, lowball offers, and lost income.
Agenda
  • The Metaphors That Make You Memorable Use smart analogies that simplify complex topics—like commission, pricing, and market shifts—so sellers get it and trust you faster.
  • Words That Work Learn the exact phrases and framing that help you hold the line on your value—even when price reductions or tough questions come up.
  • Objection-Handling Mastery Confidently respond to “The other agent charges less,” “Aren’t commissions negotiable?” and “What about the lawsuit?” without flinching.
  • Simple Visuals That Seal the Deal Leverage easy-to-use visuals that help sellers make smarter decisions—and make YOU the obvious choice.
  • The 4 Objection-Killers Every Agent Should Know These aren’t just clever comebacks—they’re proven techniques that turn hesitation into a signed agreement.
Presenter
  • 1739472685-f2ccc5fe21ca5657
    Darryl Davis
    Darryl Davis has been a speaker and coach in the real estate business for more than 25 years. What makes him different? He's all about skills - the kind that not only helps agents find success, but also a career worth smiling about. Want to generate more listing inventory, feel more authentic as an agent, and have more joy while doing it? Darryl is the real estate coach for the job!
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