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About This Webinar
Customer expectations are evolving faster than ever, and AI is reshaping how brands earn attention, build trust, and create lasting loyalty. Adobe’s latest research shows 50% of consumers say promotions have just two to five seconds to capture their attention, and a quarter cite AI-powered platforms as their top research tool.

Join Adobe experts and Virgin Atlantic to explore the trends redefining the customer experience in the AI era. Learn how leading brands are using AI to create more conversational, relevant, and emotionally resonant interactions, without losing the human touch.

In this session, you’ll learn:
  • What Adobe’s latest consumer research reveals about shifting expectations, shrinking attention spans, and growing comfort with AI-driven experiences.
  • How Virgin Atlantic is using AI to deliver personalized journeys that strengthen customer trust and brand affinity.
  • Practical strategies for creating seamless, conversational experiences that increase engagement, loyalty, and long-term customer value.
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Adam Justis
Vice President, Solution Marketing and Evangelism, Adobe
Adam Justis is the Vice President of Solution Marketing and Evangelism at Adobe. With over 20 years of experience in product and solution marketing, Adam leads a team of experts in thought leadership and messaging, positioning critical market dynamics and technology solutions to address modern customer experience challenges. His expertise in identifying customer experience trends and aligning them with practical, innovative, AI-enabled technology solutions makes him a key thought leader in the industry.
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Vivek Pandya
Director, Adobe Digital Insights, Adobe
Vivek is a leading analyst and ecommerce expert who has worked with some of the largest CPG & Technology organizations, in the world, to drive key digital marketing & data science initiatives. As the Director for Adobe Digital Insights (ADI), he launched & spearheads the popular Adobe DEI (Digital Economy Index) & Holiday Retail reports, as well as other industry reports that profile emerging technology, creativity, and travel trends. Prior to joining Adobe, Vivek worked with E. & J. Gallo, where he was part of their Consumer & Product Insights Group.
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Neil Letchford
Vice President of Digital Engineering, Virgin Atlantic
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Lindsay Morris
Principal, Content Strategist, Adobe
As a strategic storyteller, Lindsay partners with enterprise leaders and customers to shape the narrative of AI transformation. Her work spotlights how organizations are unlocking new value through Adobe’s Generative AI-first applications—turning vision into tangible business outcomes. With a marketer’s perspective and a customer-first mindset, she crafts stories that elevate brand impact, drive adoption, and inspire others to imagine what’s next.
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