Do You Still Need a Website if ChatGPT Does the Shopping?

As AI agents like ChatGPT and Gemini start making real purchasing decisions for millions of people, the role of the traditional ecommerce site is up for debate. If 50 million users a day ask ChatGPT what to buy -- and OpenAI and Google are rolling out instant checkout infrastructure -- do brands still need their own storefronts, or do they simply become fulfillment endpoints?

This session explores how agentic AI is reshaping commerce: where AI-assisted shoppers actually buy, what “brand experience” means when discovery happens off-platform, and how to build systems that serve both humans and AI agents. With OpenAI’s Instant Checkout, Google’s AP2 protocol and a $1T wave of AI commerce coming, our panel looks ahead to what digital retail could look like by 2026.

Key Discussion Points:

• Where AI-assisted shoppers complete purchases -- and why it matters
• Redefining brand experience when discovery happens off-platform
• The new infrastructure stack: product feeds, checkout protocols and data
• Building for humans and AI agents simultaneously
• Bold predictions for 2026 and beyond

Speakers:

• Sunny Jiang, CEO at Eyebuydirect

• Ann Marie Ippoliti, SVP, Digital Commerce, Consumer Marketing & Global Analytics at Michael Kors

• Hamed Arefian, VP & Co-Founder at Maxaroma

• Mike de la Cruz, President at iAdvize

• Moderated by: Jennifer Marlo, Head of Content at CommerceNext

Sponsored by iAdvize