About
Growing your opted-in database is everything. These data assets are not only the bedrock of the tracking, analytics, and planning functions shaping the performance and direction of your marketing strategy, they are the foundational resources that will future-proof your go-to-market effectiveness as the marketing function evolves towards an increasingly privacy-centric operative paradigm. Your ability to orchestrate and federate consent data across your martech stack to deploy intuitive UX, capture first-party data, and deliver personalized and compliant brand experiences will ultimately limit or catalyze the growth of your audience, and by extension, your business.

Join Arshdeep Sood, Principal Strategic Solutions Engineer and recipient of AdExchanger and AdMonster’s 2023 Top Women in Media & Ad Tech award as we revisit our annual session exploring the consent strategies that are moving the needle in 2025.

Key insights include:

  • Omni-channel consent capture: De-friction the consent capture UX with just-in-time collection across all channels to deliver relevant and timely prompting.

  • First-party data identifiers: Know your audience by earning and maintaining deeper identifiers from customers to build rich, unified profiles.

  • Activating customer-360 profiles: Confidently and efficiently operationalize data secured by auditable evidence to deliver bespoke brand experiences for every customer at every touchpoint.


Sponsored by:

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When
Wednesday, June 25, 2025 · 1:00 p.m. Eastern Time (US & Canada) (GMT -4:00)
Presenters
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Arshdeep Sood, Principal Strategic Solutions Engineer, OneTrust
Arshdeep Sood serves as Solutions Engineer at OneTrust, the Trust Intelligence Platform, unlocking every company’s value and potential to thrive by doing what’s good for people and the planet. OneTrust connects privacy, GRC, ethics, and ESG teams, data, and processes, so all companies can collaborate seamlessly and put trust at the centre of their operations and culture. In her role, Arshdeep supports OneTrust's Consent & Preference Management where she advises companies on how to drive engaging user experiences while building trust and demonstrating regulatory compliance. Arshdeep earned a Masters in Electrical & Computer Engineering at Georgia Institute of Technology and holds multiple certifications - FIP, CIPP/E, CIPM, Management of Technology (Scheller College of Business).
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Moderator: Kaylee Hultgren, Group Content Manager, Chief Marketer/PRNEWS
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