About This Webinar
In this Fireside Chat, Zac Fromson, Co Founder of Lilo Social, shares how he and his team think about AI as a force multiplier for modern retention strategies—helping brands focus their effort where it matters most. Drawing on his experience working with brands like Half Magic, Humantra, Bauer and others, Zac discusses how AI-powered personalization, unified customer data, and automation are changing how loyalty and retention programs are designed and scaled.

The chat will cover topics like:
- What manual loyalty and retention work existed before and what is now automated by AI, across marketing and service
- How AI handles ongoing, customer-level decisions (e.g. when to engage, how to personalize, when to escalate)
- How to leverage MCP Server and AI-driven approaches for data analysis and account optimization
- How to decide what AI should own vs. what humans should control
- Designing trust-building automated experiences and how to align AI behavior with brand values and tone
- Lessons from Half Magic and other Lilo Social clients on scaling retention without adding complexity
- How agencies and in-house teams can apply this thinking across brands and industries
Agenda
  • 12:00 PM – Welcome and Introduction
  • 12:10 PM – Fireside Chat with Ben Parr
  • 12:40 PM – Live Q&A
  • 12:55 PM – Closing Remarks
Presenters
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    Gabby Esposito
    Senior Community Specialist, Content, Klaviyo
    Gabby Esposito is a Senior Community Specialist at Klaviyo. She manages the content on the Klaviyo Community, the digital customer forum within the Power Up. Gabby has a background in content marketing and enjoys sparking connection through media and storytelling.
  • 1769807754-62b118586e828ce2
    Zac Fromson
    Co-founder, Lilo Social
    Zac Fromson is a digital marketing strategist and e-commerce growth expert who has led Lilo Social since co-founding the agency in 2018. He specializes in lifecycle marketing, creative strategy, and full-funnel performance, helping DTC brands scale through data-driven acquisition and retention programs that have generated millions in attributable revenue. Under his leadership, Lilo has grown to a 50+ person team, achieved Klaviyo Elite Partner status, and earned a spot on the Inc. 5000 list for three consecutive years. As head of the agency’s retention department, Zac oversees strategy, design, sales, and client partnerships, and was named a Klaviyo Community Champion in 2025 for his leadership in the email and SMS space.
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