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About This Webinar
AI search is continually growing and being widely adopted, globally. It doesn’t behave like Google. Large Language Models (LLMs) and AI agents crawl and summarize web content differently, and they rely on technical signals your current audit may be missing.

In this session, we’ll unpack what it means to be GenAI-visible, showing how Semrush’s new Enterprise Site Intelligence solution empowers brands to monitor, govern and optimize their digital presence for both users and bots. We’ll demo how GenAI bots interact with JavaScript, what happens when critical resources break and deep dive into how mobile UX features like tap targets can affect crawlability and visibility.

Key takeaways:
  • How LLM bots crawl sites differently from search engines
  • How to identify JavaScript rendering issues, broken scripts, and crawl gaps
  • How Site Intelligence tracks overlapping tap targets, page speed, and Core Web Vitals
  • The new technical SEO KPIs for AI and multimodal search
  • Real examples of how hidden technical issues block GenAI visibility

Whether you’re an SEO, developer or digital lead, this webinar will help you rethink how you audit your site - through the lens of modern AI
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Myriam Jessier
Founder, PRAGM
Myriam Jessier is a trusted consultant to CMOs, celebrated for their unique ability to transform highly technical marketing concepts into clear, actionable strategies. Renowned for blending data-driven insights with creative storytelling, Myriam specializes in AI-powered brand voice, technical SEO, and digital strategy. As the founder of PRAGM, a boutique digital marketing agency, they have empowered organizations ranging from Fortune 500 companies to innovative startups and major media groups to thrive online.
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Gerald Murphy
Evangelist, Semrush
Gerald is a seasoned digital strategist with over a decade of experience helping enterprises leverage data-driven insights to achieve measurable growth. With a background in Information Retrieval, he brings a unique ability to align digital initiatives with business objectives, turning complex challenges into actionable strategies.

Gerald’s tech career includes impactful roles at “BrightEdge”, delivering bespoke analyses to inform strategy and “Similarweb”, where he bridged the gap between GTM strategy and product innovation. Now, as an Evangelist at Semrush, Gerald partners with business leaders to showcase how cutting-edge tools and data-led insights drive competitive advantage, maximise ROI, and foster sustainable growth.

Gerald specialises in integrating digital strategies with organisational goals, empowering teams, and unlocking opportunities in an ever-evolving digital landscape.
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