About
Welcome to the Era of Agentic AI.

The way we pay, get paid, and engage with commerce is undergoing a major transformation.

Welcome to the era of agentic commerce, where AI-powered agents act on behalf of consumers and businesses, making decisions, negotiating prices, and executing transactions in real-time. This isn’t science fiction, it’s the next evolutionary step in the payments ecosystem.

In this forward-looking webinar, David Birch will be joined by thought leaders from ACI Worldwide, Mastercard, and Skyfire (a start-up empowering agentic payments) to explore how agentic AI is reshaping the global payments landscape. Together, they’ll unpack what this shift means for customer interaction, value delivery, and long-term competitiveness in an AI-driven world.

From loyalty and lending to identity and infrastructure—no area will be left untouched.
When
Tuesday, May 20, 2025 · 4:00 p.m. Amsterdam (GMT +2:00)
Agenda
  • What agentic commerce is—and how AI-powered agents are beginning to automate and optimize (financial) decisions for consumers and businesses
  • How it impacts merchants, banks, and payment service providers, from pricing to customer engagement
  • Why identity, infrastructure, and interoperability are essential for enabling secure, seamless agent-to-agent interactions
  • Where and how to start integrating agentic AI into your business and payments strategy
Presenters
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David G. W. Birch
Author, Advisor and Commentator on Digital Financial Services [Moderator]
David G. W. Birch is an author, advisor and commentator on digital financial services. He is an international keynote speaker and recognised thought leader in digital identity and digital money.
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Philip Bruno
Chief Strategy and Growth Officer, ACI Worldwide
Philip Bruno is Chief Strategy and Growth Officer at ACI Worldwide, where he leads the company’s corporate strategy and long-term growth initiatives, including the commercial roll-out of ACI’s next-generation payments hub. With over 30 years of experience in payments and financial services, he previously served as Partner and Co-Lead of the Global Payments Practice at McKinsey & Company, advising leading financial institutions and technology companies on strategic growth, digital transformation, and customer success
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Jelena Hoffart
Director - Identity Value Chain Expansion, Mastercard
Jelena Hoffart is an advisor, strategist and writer focusing on identity and fraud in financial services. Jelena currently leads identity strategy and growth for Mastercard. She also helps incubate and advise companies building new identity and fraud technologies and is an investor in many of the leading technologies.
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Craig DeWitt
Founder, Skyfire
Craig DeWitt, co-founder of Skyfire and Chief Product Officer, was one of the earliest developers at Ripple where he held an executive role and helped build On Demand Liquidity, which is Ripple’s flagship product doing billions of $ in cross border payments. Craig previously held engineering positions at Bloomberg and Adobe, and has an MBA from Stanford University.
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