I've been publishing and selling direct for more than 35 years, and publishing and marketing online since 1984, before the World Wide Web was publicly accessible. I started out producing and syndicating a news service for local dial-up computer bulletin boards, known as BBSes, that pre-dated the Web, and I've since produced more than 25 million in sales on the Web. Today, I publish Uncle Alan's Info-Publishing and Marketing Portal, a blog at http://www.InformationPublishingPortal.com, where I discuss tactics, strategies and trends in electronic publishing and information product creation, focusing on WHAT to publish, more than how.