Grant Crowell is a trusted veteran content marketer, author, blogger, speaker and all-around Jack of many trades. He has worked in the online marketing industry since 1996 providing digital strategies and development to enterprises and entrepreneurs of all sizes, including video, search marketing/SEO, social media, usability, ROI, reputation management, legal issues and ethics. He was the head researcher and co-editor of the book, “Socialized! How the Most Successful Businesses Harness The Power of Social.” He is also the author of the recent report, ““Pay Me To Trust You: An Online Marketer’s Guide to The FTC’s Revised Guidelines for Disclosures of Endorsements in Social Media," available on the FTC's website at http://bit.ly/ftcdisclosurereport.