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Columbia Road
  • On-demand
    Eero started as one of the first consultants at Columbia Road and today shares the company lead role as Managing Partner. Over the past nine years, he has played a key role in shaping the company’s growth and has gained a unique perspective on the...
  • On-demand
    Jaakko leads technology and digital business operations at Metso. He is a passionate technology enthusiast with over 15 years of experience at Metso in areas such as aftermarket, strategy, and digital business. His team currently oversees digital ...
  • On-demand
    Tim Lange, CRM Lead at Vinted, brings over 10 years of experience in CRM strategy and execution. At Vinted, he leads the CRM team’s messaging as the company transitions from a fashion resale platform to a multi-category marketplace and continues i...
  • On-demand
    Linda is a dynamic business leader with over 20 years of international experience driving growth and innovation through AI and data-driven strategies. At Nike, she has built a 15-year career in senior roles across digital, loyalty marketing, data,...
  • Wednesday, November 5, 2025 · 12:00 PM CET
    AI offers incredible opportunities to create meaningful customer connections when used strategically. In this session, we’ll show how to turn data into action: uncovering insights, activating them through smart segmentation and personalisation, an...
  • Tuesday, March 4, 2025 · 8:30 AM CET
    Marketing automation is changing how businesses connect with customers – but are you making the most of it? We've all received those generic, impersonal automated messages that feel more like noise than value. When used strategically, automation h...
  • On-demand
    As the Managing Partner at Columbia Road, Eero has been in the prime spot for seeing how digital commerce has transformed for the past 8 years. In his closing keynote at the Digital Commerce Forum 2024 Eero shares the building blocks of a winning ...
  • On-demand
    Juha Saarinen began his career as an IT consultant, developing custom software solutions for clients. After a successful consulting career, Juha took on leadership roles in major Finnish ecommerce companies and he, for example, automated customer ...
  • On-demand
    Samuli is the Head of Digital Transformation for the European region at DB Schenker and previously served as the CIO for DB Schenker Finland. At Schenker, he has, among other things, led a full transformation of customer service, including a Europ...
  • On-demand
    Annika is the Head of eCommerce Data and Analytics for the three Finlands' leading ecommerce stores at SOK: s-kaupat.fi, sokos.fi, and prisma.fi. At SOK, Annika has established a new data and analytics team to accelerate the massive growth of SOK'...
  • On-demand
    Tom Betts is a global leader in applying data and AI to drive commercial growth and business transformation. Tom played a crucial role in the digital transformation of the Financial Times, serving as their Chief Data Officer and board member. At D...
  • Thursday, October 24, 2024 · 1:00 PM CEST
    In today’s competitive B2B landscape, generic emails simply won’t cut it. Personalisation is the key to nurturing leads, converting prospects, and driving business growth.

    In this 30-minute webinar, we'll provide you with actionable steps to tra...
Past
  • Tuesday, June 29, 2021 · 4:00 PM EEST
    Learning and recognising our unconscious biases is an important step towards building more inclusive digital products and services. Unconscious biases affect our understanding, actions, and decisions in our everyday lives at work. At its worst, bi...
Series
  • Digital Commerce Forum
    Columbia Road’s Digital Commerce Forum 2025 brought together the Nordic top commercial leaders to reveal how AI and data were already delivering measurable commercial impact. Instead of speculating about what the future might hold, the event opene...
  • Digital Commerce Forum
    Relive the excitement of the Digital Commerce Forum 2024, where 200 top commercial and tech leaders came together for an exclusive event focused on the power of customer data. Watch the recordings on-demand whenever and wherever you please, and ge...
  • Digital Commerce Forum
    The Digital Commerce Forum 2023 brought together 200 leaders in digital sales to hear and share insights on personalisation, AI and growth in digital channels. Watch the recordings on-demand and get inspired by the forerunners in digital sales.
Columbia Road is the leading digital sales consultancy in the Nordics, offering its customers holistic sales optimisation and automation, from customer acquisition to enhancing digital channels and customer nurturing.
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