In 2006, Alissa founded Matcha Source and would spend the next few years to find the best way to bring her personal vision of matcha to the public. After a period of research and travel, she brought Matcha Source to an online community that was ready for a new kind of matcha source.

For Alissa, Matcha Source is creating a first generation of American matcha drinkers who can find their own way to enjoy matcha. Because matcha is so versatile, she believes matcha can fit into all kinds of lifestyles in many different ways. And there’s no better example than her take on matcha. Reminiscent of the simple sense of togetherness behind chanoyu, or the Japanese tea ceremony, Alissa says that her favorite cup of matcha is one shared with a friend. Even in the midst of a busy schedule, matcha has its place reserved at four o’clock. (And in her opinion, there’s no better accompaniment than Matcha Truffles.)