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  • Thursday, April 2, 2020 · 11:00 AM EDT
    After Safari and Firefox, Chrome is now also set to block third-party cookies. Justin Schuh, Director, Chrome Engineering, has said, "the intention is to do this within two years.” So, what's the fuss if there's still time? For years, publishers ...
  • Thursday, February 13, 2020 · 11:00 AM EST
    Header bidding has continually evolved since its arrival in the industryㄧstarting from simpler client-side implementations, to more complex server-side setups, and now to newer hybrid models which claim to offer the best of both worlds. Everyone ...
  • Friday, December 20, 2019 · 11:00 AM EST
    You’ve probably heard of Maslow's Hierarchy of Needs. It says that without meeting the basic fundamental needs, we cannot achieve the ones at the topーbasically, our ‘wants.’ Things work the same way in SEO. You need to execute the basics of searc...
AdPushup is a revenue optimization platform that helps publishers increase their ad revenue using ad layout optimization, header bidding, innovative ad formats, ad mediation, adblock recovery, and accelerated mobile pages. We are a Microsoft funded startup, an IAB member, and the winner of NASSCOM EMERGE 50 award.