I am the CEO of Betterment.com, which I founded in 2007. Betterment is the smart, simple way to invest. It combines the simplicity and ease of use of online banking with the higher returns of investing in stocks and bonds. Praised by Bloomberg, The New York Times, Tech Crunch and many others, Betterment empowers its customers to invest in an efficient and diversified portfolio of stock and bond ETFs. Betterment automates good investing behaviors like contributing regularly, rebalancing, and reinvesting dividends. As both a broker/dealer and registered investment advisor, Betterment is able to provide sound financial advice and the tools to actually execute that advice - all with a few simple sliders.