Capitalizing on the Gifting Economy: How Do You Stack Up?
Wed, May 19, 2021 · 2:00 PM
ABOUT THIS WEBINAR
Gifting is an important part of ecommerce and can be lucrative for retailers that get it right. This webinar will feature the results of a research study of how gifting was being managed by 50 online retailers spanning seven categories. Following the presentation, a panel of ecommerce leaders will share their POV re: gifting strategies. In this webinar, you’ll learn:
1. Best practices for maximizing gifting from two industry leaders in this area
2. Strategies for helping consumers personalize gifts purchased online
3. New technologies like bots and digital gifts that can help consumers feel more confident about their gift purchases
• Lori Gatto, Sr. Director Digital Marketing, Chico's FAS, Inc.
• Jackie Diette, Director, E-Commerce at kate spade new york
• Lauren Freedman, President, the e-tailing group
• John Grech, Head of Retail Partnerships, GiftNow
• Moderated by: Scott Silverman, Co-Founder, CommerceNext