Recorded

Capitalizing on the Gifting Economy: How Do You Stack Up?

Recorded
ABOUT THIS WEBINAR
Gifting is an important part of ecommerce and can be lucrative for retailers that get it right. This webinar will feature the results of a research study of how gifting was being managed by 50 online retailers spanning seven categories. Following the presentation, a panel of ecommerce leaders will share their POV re: gifting strategies. In this webinar, you’ll learn:

1. Best practices for maximizing gifting from two industry leaders in this area

2. Strategies for helping consumers personalize gifts purchased online

3. New technologies like bots and digital gifts that can help consumers feel more confident about their gift purchases

Speakers:
• Lori Gatto, Sr. Director Digital Marketing, Chico's FAS, Inc.
• Jackie Diette, Director, E-Commerce at kate spade new york
• Lauren Freedman, President, the e-tailing group
• John Grech, Head of Retail Partnerships, GiftNow
• Moderated by: Scott Silverman, Co-Founder, CommerceNext

Sponsored by: Gift Now (by Loop Commerce)

Programming note: SPECIAL BONUS WEBINAR: Stop Asian Hate: How to Avoid Racial Stereotypes in Marketing

Immediately following the this webinar, we will have a 30 minute discussion on how to avoid racial stereotypes in marketing. Learn More Here.

IMPORTANT: IF YOU REGISTER FOR THE GIFTING WEBINAR, YOU'RE AUTOMATICALLY REGISTERED FOR THIS BONUS WEBINAR
ADDITIONAL INFO
  • When: Eastern Time (US & Canada)
  • Duration: 1 hour
  • Price: Free
  • Language: English
  • Who can attend? Everyone
  • Dial-in available? (listen only): Not available.
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