TIME TO TRANSFORM: Communications strategies for a fast-changing world

ABOUT THIS WEBINAR
Communications transformation is more than the digitisation of operations.

It is about the reimagining of an organisation’s intent and ability to communicate purpose, built around new core competencies for a digital world.

Treated as a project, communication transformation will follow the path of most transformations and fail. Being put exclusively in the hands of the few (rather than the many) will result in the programme not succeeding to achieve the engagement needed to ensure change happens and sticks.

Transformation programmes are rarely the only change an organisation is seeking to make. Competition for resources, goals that are at odds with each other, and a tendency to prioritise short-term wins over longer-term gains can result in programmes losing their focus and falling short on the promise of transformation.

So how can champions for transformation increase the likelihood of success?

This one-hour exclusive virtual panel is for Marketing & Comms Chiefs and Senior Leaders charged with achieving transformation in their communications strategy. Whether working across one or multiple markets, the session will share insights and guidance on how to increase the impact of your communications to deliver tangible results at scale.
AGENDA
  • Setting a transformative vision and mission for communications
  • Organising teams and resources to deliver change, manage risk and work agile
  • Applying modern marketing techniques across multiple channels
  • Communicating purpose and build reputation through earned, shared, owned, and paid media
  • Attributing activities to impact to demonstrate the value of communications
ADDITIONAL INFO
  • Duration: 1 hour
  • Price: Free
  • Language: English
  • Who can attend? Everyone
  • Dial-in available? (listen only): Not available.
FEATURED PRESENTERS
  • Webinar hosting presenter

    Chris Buckley

    Managing Director, Strategy & Client Growth, Brands2Life
    With 25 years’ experience in data and insight-led strategy, Chris has devoted his career to helping organisations succeed through precise and purposeful award-winning creative communications.

    Chris has held leadership roles in both independent...
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    Susannah Clark

    SVP Communications, Farfetch
    Susannah has worked in strategic communications for more than two decades, working predominantly with consumer-facing tech companies both as a consumer and corporate communications specialist. She has led communications on two NYSE IPOs, and...
    Full Profile
  • Webinar hosting presenter

    Holly Rossetti

    Director of International Communications, Peloton
    Experienced business and global communications leader in B2B & B2C having worked for both public and private companies in the US and Europe including Peloton, Adobe, Value Retail, Sony, Sony Ericsson and Oracle.

    Currently the Director of...
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  • Webinar hosting presenter

    Sumit Khatter

    Global Vice President, Brand and Corporate Communications, Tetra Pak
    Sumit is a Marketing & Communications leader with a demonstrated ability to deliver business outcomes in large multi-national organizations. He has held senior leadership roles at a global level as well as in the Asia Pacific region.
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  • Webinar hosting presenter

    Cherry Gray

    Director, EMEA Communications, VMware
    As Director of EMEA Communications, Cherry leads integrated communications programmes across the region for VMware, one of the world’s largest and most influential technology businesses.

    Her role involves bringing together multiple stakeholders...
    Full Profile
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