Cybersecurity and the coronavirus: how the landscape's changed & how brands should respond

ABOUT THIS WEBINAR

2020 has presented organisations and consumers with a threat landscape no one could have possibly predicted.

At Brands2Life’s first ever virtual Tech Trends: Security event for in-house comms and marketers, we’ll be diving headfirst into the variety of tactics hackers have used to date to exploit pandemic confusion, an examination of the narratives being woven on nation-state hacking attempts, and predictions on what security comms must look like in a post-Covid world.

We’ve brought together a stellar panel of two national / broadcast journalists plus a CMO and a CISO at world-leading security brands to discuss their thoughts on the above, and debate how creative comms can give new life to security stories in 2020.

Join our expert panel:

- Shona Ghosh, Tech Editor, Business Insider

- Chris Hodson, Chief Information Security Officer, Tanium

- Marcus Sorour, Senior Manager, EMEA Corporate Communications, F5

- Charlotte West, Executive Director, Global Corporate Communications, Lenovo

- Geoff White, Investigative Journalist, BBC / Channel 4 / Forbes

* * *

How it works:

45 minutes panel discussion followed by a 15 minute live Q&A

AGENDA

How hackers are exploiting the pandemic
The top security trends and associated issues
How security comms should demonstrate good governance and transparency – internally and externally
The security stories that really resonate with media and their audiences
How brands can better communicate around security breaches with media?

ADDITIONAL INFO

When: Wednesday, July 8, 2020 · 9:30 a.m. London
Duration: 1 hour
Price: Free
Language: English
Who can attend? Everyone
Dial-in available? (listen only): Not available.

FEATURED PRESENTERS

Charlotte West

Executive Director, Global Corporate Communications, Lenovo

Charlotte is Executive Director, Global Corporate Communications for Lenovo, a $50 billion global technology powerhouse, headquartered in Hong Kong and with 63,000 employees operating in 180 markets around the world.

Drawing on 20 plus years of...

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Marcus Sorour

Senior Manager, Corporate Communications, EMEA

I'm a corporate communications specialist with agency and in-house experience in both emerging and developed markets. I head corporate communications at F5 in Europe, Middle East, and Africa.

My career spans radio broadcasting and agency stints...

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Chris Hodson

Chief Information Security Officer, Tanium

Chris Hodson is the CISO at security company Tanium. Now worth a staggering $6.5bn, Tanium is a cyber-security firm that works with global leaders in business including Barclays, Nasdaq, and AstraZeneca.

Following roles as CISO at Waitrose and...

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Shona Ghosh

Tech Editor, Business Insider

Shona Ghosh is Business Insider's UK Tech Editor, based in London.

She oversees the UK tech team's coverage, running both day-to-day news and in-depth investigations. In 2019, she was awarded Tech Journalist of the Year at the UK Tech...

Full Profile

Geoff White

Investigative Journalist, BBC / Channel 4 / Forbes

Investigative journalist Geoff White has covered technology for BBC News, Channel 4 News, Audible, Forbes online and many others

Geoff_White_portraitHis exclusives reveal tech’s impact on our lives: the controversial police use of facial...

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André Labadie

MD Business & Technology, Brands2Life

André is MD of Brands2Life’s Business and Technology practice. He is focussed on building better stories with bigger impact for the largest brands in the tech industry as well as its fastest growing scale-ups.

Full Profile

HOSTED BY

Brands2Life
Brands2Life is an award-winning, founder-led, communications agency based in London, Minneapolis, New York and San Francisco with an extensive global capability. In December 2023 we were acquired by Paritee for whom we will become the cornerstone of their new EMEA platform. Our clients range from corporations who are transforming with purpose, industry disrupters and online leaders and the pure tech players who are powering these transformations. Our BETTER STORIES I BIGGER IMPACT approach enables us to deliver exceptional creativity and outstanding results whether it’s a PR programme or a multi-discipline, multi-channel campaign. We run many of these campaigns all around the world, led out of our offices in London and San Francisco. We are global leaders in technology and digital with in-depth expertise in AI, fintech, online leaders, healthtech and cleantech. Outside the tech sector we have experts in business services, energy, financial services, health & well-being and retail & leisure. Our talented team of 100+ are made up of strategists, creative thinkers, media experts, public affairs specialists, marketers, digital and social media gurus, storytellers, developers and content creators with unrivalled depth of knowledge to craft truly integrated campaigns and a commitment to delivering tangible business impact day-in, day-out. To find out more, visit www.brands2life.com

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