About
In this dynamic fireside chat, Gert-Jan de Vries (CEO, Dynatos) and Michael van Keulen (Industry Practice Leader Procurement, Coupa) dive into the evolving world of procurement—highlighting the unique challenges and opportunities for mid-market companies.

Looking ahead, our speakers explore how AI, data, and regulatory changes like e-invoicing will reshape procurement.

Their message is clear: the time to transform is now.

Watch the full conversation and discover how your business can take procurement to the next level—with less effort and more impact.
Presenters
1746181146-7a4f7ba69fef0ab8
Gert-Jan de Vries
CEO, Dynatos
Gert-Jan de Vries is an experienced leader in digital finance transformation and CEO of Dynatos, a leading provider of solutions for e-invoicing, source-to-pay, and process automation. With a strong vision for the future of financial operations, he guides organizations in optimizing their financial ecosystems through innovation and strategic partnerships. Under his leadership, Dynatos has expanded across Europe, helping mid-market and enterprise customers drive efficiency, compliance, and control. Gert-Jan combines deep market insight with a hands-on approach to digital transformation, making him a trusted advisor in the evolving world of finance automation.
1746181160-e54dff4ae06b51b6
Michael van Keulen
Industry Practice Leader Procurement, Coupa
Michael van Keulen, known as “MVK,” is a seasoned procurement executive with a proven track record in leading global transformation initiatives. Before joining Coupa, he headed global procurement at lululemon, where he spearheaded a major procurement transformation. As Coupa’s former Chief Procurement Officer, he was responsible for shaping the company’s global business spend management strategy. Today, he serves as Coupa’s Industry Practice Leader Procurement, helping organizations elevate procurement's role in driving business value. With a strong background in both finance and procurement, Michael excels at building high-performing teams and aligning procurement strategies with broader financial goals.