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WEBINAR DETAILS
  • About
    Host Spiro Morogiannis, BG Training Program Manager & BGU Instructor, walks viewers through the often-overlooked sales power of the owner’s manual. Designed to support reps and distributors, the episode explains how understanding OEM maintenance recommendations can uncover valuable service opportunities. Spiro reviews two real-world examples—the 2022 Ford F-150 and 2022 Chevrolet Silverado—breaking down what’s hidden in the fine print and how that can translate into powerful, OEM-aligned service recommendations. Equip yourself with the knowledge to guide customers with confidence and back it with OEM credibility.
  • Agenda
    • Understanding Owner’s Manuals as a powerful sales tool
    • Know the difference between OEM definitions of “Normal,” “Severe,” and “Extreme”
    • How to build maintenance menus integrating OEM schedules
    • Practical sales strategies from the service drive to the bay
  • Duration
    1 hour
  • Price
    Free
  • Language
    English
  • OPEN TO
    Channel subscribers only
  • Dial-in Number
    This Webinar is for Channel Subscribers only. If you have already registered, use the link in your registration confirmation email or log in
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