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Amazon DSP: Everything You Need To Know

Thu, May 5, 2022 · 2:00 PM · Eastern Time (US & Canada)
About This Webinar

Amazon will account for 39.5% of all US retail e-commerce sales in 2022, or nearly $2 in $5 spent online. As competition heats up on Amazon, standing out among the over 5 million marketplace sellers gets more and more difficult. If you’re not re-engaging your potential customers, your competitors will. Learn how to leverage Amazon Demand-Side Platform (DSP) to increase both on and off Amazon with a full-funnel strategy. One differentiator of this type of marketing is that it doesn't need a huge budget to get started. Market Defense will walk us through what Amazon DSP is, how it works, and why it matters.

What we’ll cover:
A download of Q4 2021 data
Dive into the increased CPCs and CPMs in the hyper-competitive beauty category
Unpacking Amazon DSP and how it works
Building a DSP strategy to tap in-market audiences to drive increased visibility

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter Vanessa K
COO, Market Defense
In her 25+ year history in beauty retail, Vanessa Kuykendall has led teams and driven revenue in brick & mortar, E-Commerce, and now Amazon. A founding partner at Market Defense, Vanessa leads Client Delivery where her team protects brand equity and drives profitable growth in the Amazon Marketplace. They provide a full suite of services including Account Management, Brand Protection, Logistics & Operations, Advertising, and Creative for beauty brands like Dr. Dennis Gross Skincare, this Works and Beauty Bakerie; the average YoY increase in their portfolio was 75% over 2021.

Her past roles include Sales, Merchandising and Marketing at MAC Cosmetics, Tiffany & Co., The Body Shop, Estee Lauder, Walgreens and Beauty.com, the first prestige beauty online retailer to sponsor NY Fashion week shows.

Vanessa rounds out her proficiencies as a savvy spokesperson, celebrity makeup artist, corporate trainer and trend-spotter, including educating on the intersection of Amazon & Beauty at the upcoming Cosmoprof 2022 Entrepreneur Academy.
Webinar hosting presenter
Marketing Strategy Manager, Market Defense
After starting his own Amazon agency and being acquired by Market Defense, Jacob leads marketing strategy development for key accounts. Having worked with over 50 beauty brands on Amazon, his focus is growing brands in the beauty space with unique strategies for customer acquisition and retention, including building out capabilities and insights into the Amazon shopper.
Jacob is obsessed with growing businesses on Amazon, specifically using DSP campaigns to target
competitors and in-market audiences to drive increased total volume. By folding DSP strategy into a key account, Jacob drove a 50% YoY lift in sessions and propelled 30% of that catalog into Amazon’s Top 100 Best Sellers for their respective categories, growing their new-to-brand customers by over 100k.
Webinar hosting presenter
SVP, Client Marketing & Data Science
Dave Karlsven's strength and passion is helping businesses grow with
aggressive marketing campaigns, working closely with over a hundred businesses
from Startups to Fortune 500 companies across a variety of industries to help
them achieve their sales and marketing goals. Dave has helped several startup
product companies go from no revenue to over $40 Million in online revenue
within 3 years.   
He also helped many clients with his innovative off-Amazon marketing strategies
that help drive better organic rankings and sales on Amazon.
At Market Defense, Dave is the Senior Vice President with a focus on Client
Marketing and Data Science, where his data driven traffic and conversion
strategies profitably grow brands on Amazon.
Webinar hosting presenter Kelly K
CEO + Founder, BeautyMatter
Kelly Kovack is the CEO and Founder of BeautyMatter, a noted beauty authority, brand advisor and strategist. She began her career in beauty as one of the original executive team members at Bliss, taking on the way women bought beauty as the Managing Director of the Bliss Catalog. This venture fundamentally changed the way beauty products were merchandised, distributed and marketed to consumers leading the acquisition of Bliss by LVMH. As Vice President of Marketing for Dr. Dennis Gross Skincare, she was at the forefront of defining the cosmeceutical category. Kelly also founded consultancy group Purpose Built, providing concept to counter solutions and strategic advisement for startups to Fortune 500 brand and everything in between. In addition, she's also built her own brands, most recently award-winning fragrance brand, Odin, which was co-founded in collaboration with the men's fashion brand. Kelly is the “lens” of BeautyMatter providing a fresh voice to the beauty industry with highly curated news and original content.
Hosted By
BeautyMatter webinar platform hosts Amazon DSP: Everything You Need To Know
BeautyMatter is an essential daily resource for industry insiders publishing highly curated news and exclusive original pieces by thought leaders and beauty insiders.
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