The beauty sector has never been more competitive. As an industry we often talk about competitors but we rarely talk about alliances. The past decade has given rise to founder-driven indie brands that have ushered in a new era of collaboration departing from the super-secretive business practices of the past. We're seeing a new trend emerge where founders are navigating the fine line between collaboration and competition. We'll sit down with three founders that believe the power of rivals joining forces should not be underestimated.