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The INKEY List: Using Data to Thrive

Thu, Jun 16, 2022 · 2:00 PM · Eastern Time (US & Canada)
About This Webinar

The experience your customer has with your brand is everything. UK-based The INKEY List was founded by former Boots colleagues, Colette Laxton and Mark Curry, in 2018 scaling from a humble startup to one of the hottest brands in beauty at record speed. What’s the secret to their success? INKEY’s use of content strategies and technology to arm their community with the knowledge they need to create customized routines has set them apart, increased transparency and driven growth.

Say goodbye to the ‘one-size-fits-all’ approach and crack the code to deliver a hyper-personalized customer experience. Join us for a discussion with The INKEY List CEO and Co-Founder Colette Laxton, and Searsha Sadek, CRO of ProQuo AI, the world’s first data-driven, AI Brand Management platform.

We’ll Discuss:
- Why AI-powered data is the key to understanding your customer
- How to put your customer at the forefront of everything you do
- How to embed more personalization into your customer experience

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
Chief Revenue Officer, ProQuo AI
Searsha is the Chief Revenue Officer at ProQuo. In this role, she is responsible for Sales, Marketing, Content, Design, Consulting, and Customer Success. With a background in Psychology - particularly forensic and evolutionary - she has always focused on how and why people do what they do. This naturally extended to how people feel about brands, and how to deploy them best to fuel growth.

She's worked in advertising with global powerhouse brands and new start-ups alike, to find and solve their problems in order to supercharge them. She's very into reading, tea, and kicking the hell out of training bags.
Webinar hosting presenter
Co-Founder + CEO, The INKEY List
Founded by Colette Laxton and Mark Curry in 2018, The INKEY List was born from a belief that better knowledge powers better decisions. Passionate and committed to guiding, empowering and delivering knowledge and education to their ever- growing community via a plethora of platforms, The INKEY List is the ultimate affordable, accessible, transparent and efficacious skincare brand.
A true brand and product visionary, Colette's career has seen her work across multiple brands and roles within the beauty industry. But it didn’t always start that way.
“I never planned to be in beauty, but I was always interested in learning about consumers’ behavior. While I was still at University, I realized I needed to start applying for jobs. The big local company was Boots, so I began a job there, without truly knowing what I wanted to do. I worked next to the team that covered brand development and although I was initially in a different department, I became more and more curious about what they were working on and thought this is my vibe, this is what I want to be doing.”
Diving into every element of the customer experience, Colette has worked across marketing, branding and product development for brands such as No. 7, Soap & Glory, Liz Earle and WAH Nails, using her instinct and passion to help build tribes and give identity and purpose to new, niche brands. Shortly after leaving WAH Nails, Colette begun consulting on a variety of brands and fell in contact with Mark.
Webinar hosting presenter Kelly K
CEO + Founder, BeautyMatter
Kelly Kovack is the CEO and Founder of BeautyMatter, a noted beauty authority, brand advisor and strategist. She began her career in beauty as one of the original executive team members at Bliss, taking on the way women bought beauty as the Managing Director of the Bliss Catalog. This venture fundamentally changed the way beauty products were merchandised, distributed and marketed to consumers leading the acquisition of Bliss by LVMH. As Vice President of Marketing for Dr. Dennis Gross Skincare, she was at the forefront of defining the cosmeceutical category. Kelly also founded consultancy group Purpose Built, providing concept to counter solutions and strategic advisement for startups to Fortune 500 brand and everything in between. In addition, she's also built her own brands, most recently award-winning fragrance brand, Odin, which was co-founded in collaboration with the men's fashion brand. Kelly is the “lens” of BeautyMatter providing a fresh voice to the beauty industry with highly curated news and original content.
Hosted By
BeautyMatter webinar platform hosts The INKEY List: Using Data to Thrive
BeautyMatter is an essential daily resource for industry insiders publishing highly curated news and exclusive original pieces by thought leaders and beauty insiders.
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