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Is Zero Waste Possible?

Thu, Jun 23, 2022 · 2:00 PM · Eastern Time (US & Canada)
About This Webinar

The concept of zero waste goes well beyond the traditional sustainability rallying points of recycling and composting. It encompasses the entire lifecycle of a product, beginning with its design and the use of materials that preserve value, minimize environmental impact and conserve resources. So, the question arises, is zero waste even possible? Based on the current linear structure of our economy and society, reaching absolute zero waste isn’t probable (FYI, most municipalities define zero waste as a 90% reduction of waste) but with a laser focused strategy, innovative thinking, new ways of thinking about inventory and supply chains and whole lot of “re’s” (recycle, reuse, refill, reduce, reconnect, reinvent, redefine, repeat, etc.), a few forward-thinking beauty brands are paving the way to zero waste.

Join us for a discussion with three brands who have made zero waste their mission: Anna Valle from Seeds of Colour, Tina Hedges from LOLI Beauty and Shannon Goldberg from Izzy.

This webinar is presented in partnership with NetSuite. NetSuite is the world’s leading provider of cloud-based business management software. NetSuite helps companies manage core business processes with a single, fully integrated system covering ERP/financials, CRM, eCommerce, inventory, and more.

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
Founder, LOLI Beauty
Beauty innovator and seasoned entrepreneur Tina Hedges is a strategic marketing
professional with the reputation of building successful corporate portfolios and startups
in the USA, Europe and Asia. Her work has spanned the categories of lifestyle, personal
care, consumer packaged goods and tech and her career to date includes tenures at
LVMH, The Estée Lauder Companies and L’Oréal, as well as consultancies with clients as
varied as COTY and The Clorox Companies.

Throughout her career Tina has significantly contributed to the global growth of both
Fortune 500 companies and entrepreneurial ventures. An accomplished trend-tracker,
she has created and next-leveled disruptive, innovative brands. Tina uses key insights
and new media platforms to cultivate an emotional connectivity with the consumer in
order to drive sales in luxury, mass, direct-to-consumer and branded retail distribution.
Tina has successfully launched brands in diverse segmentations, from wellness and
beauty to beverage and digital. As a founder of a breakthrough vegan hair care brand in
2005, Tina delivered top line sales of $28MM and profit of $4MM in profit in just 18
months by pioneering the use of a reality TV show as the launch vehicle. She also helped
turn the functional beverage sector on its head with the creation of a new category of
"hangover prevention" drinks.

LOLI – short for Loving Organic Living Ingredients – came to her when she began
resorting back to old holistic methods to treat personal health issues. Her meals
consisted of juices and foods made with fresh, raw ingredients that she was able to
purchase at markets and health food stores around New York City. It was the idea of
being able to shop for beauty the same way she shopped for her food, coupled with
Tina’s knowledge of how most beauty products are made (comprising 95% water and
tiny doses of potent ingredients) – that led to the birth of LOLI. The brand takes a blend
it yourself approach to beauty, offering pre-made BASE products made up of organic,
natural ingredients and MIX-INS (The Raw Collection) that can be added to a base
product to enhance or personalize for each consumer. Launching November 2017, LOLI
will start with 10 BASES and 15-20 MIX-INS (The Raw Collection) that will work for both
skin and hair.
Webinar hosting presenter shannon g
Chief Zero Waste Officer, Izzy Beauty Inc.
After having accrued over 17 years of dedicated beauty experience in marketing, innovation and product development, Shannon Goldberg founded Izzy with the goal of creating a zero-waste beauty brand that would contribute to a brighter future for her ten-year-old daughter, Emm. “I wanted to provide my daughter with truly sustainable beauty options,” explains Shannon, “ones that would go beyond the standards of the current clean movement.”In the process, Shannon created a brand that transcends waste reduction by eliminating waste altogether. In addition to not using any outer packaging or plastic labels, Izzy challenges traditional notions about supply chains, product development and marketing by having the smallest carbon footprint of any beauty brand in the world. Izzy’s entire supply chain is located within a 400-mile radius, while the initial product offering itself–a zero waste mascara–is fully circular, certified carbon neutral and 100% recyclable.
Webinar hosting presenter anna v
Co-Founder, Seeds of Colour
Anna Valle has driven high-growth brand strategies, comms and digital marketing for a
broad spectrum of lifestyle brands across wellness, luxury and beauty. Brands like Johnnie
Walker, Durex, ghd, Veet, Liz Earle and Lumity. Anna’s professional purpose is to create
sustainable growth strategies. Anna believes brands must have a purpose beyond the
products, and in companies that do well by doing good. This was her motivation to found
Seeds of Colours, a new sustainable makeup brand leading positive change.
Seeds of Colour aims to be a force for good, promoting sustainable living, championing self-
esteem, and working to progress society. SoC is collaborating with like-minded brands,
NGOs, and individuals with shared values, aiming to plant it forward. Many months in the
making, Seeds of Colour is passionate about cosmetics efficacy and safety, animal welfare,
environmental pollution, and the circular economy. SoC has extracted pigments from fruits
and vegetables in an eco-friendly way, with a cutting- edge biotechnology process, to
develop a natural, 100% plant-based, cruelty-free makeup, with circular processes and low
Anna completed an Executive Programme in Corporate Strategy from the MIT Sloan School
of Management, the Leadership Programme at IMD, the Financial Times Non-Executive
Director Programme, and most recently the “Winning Sustainability Strategies” IMD
Programme. Channelling her passion for botanicals, Anna has recently been appointed to
the Board of the Chelsea Physics Gardens in London. Seeds of Colour has just been selected
to join the Cambridge University Institute for Sustainability – Women in Sustainability
Innovation Accelerator 2022 cohort.
Webinar hosting presenter Kelly K
CEO + Founder, BeautyMatter
Kelly Kovack is the CEO and Founder of BeautyMatter, a noted beauty authority, brand advisor and strategist. She began her career in beauty as one of the original executive team members at Bliss, taking on the way women bought beauty as the Managing Director of the Bliss Catalog. This venture fundamentally changed the way beauty products were merchandised, distributed and marketed to consumers leading the acquisition of Bliss by LVMH. As Vice President of Marketing for Dr. Dennis Gross Skincare, she was at the forefront of defining the cosmeceutical category. Kelly also founded consultancy group Purpose Built, providing concept to counter solutions and strategic advisement for startups to Fortune 500 brand and everything in between. In addition, she's also built her own brands, most recently award-winning fragrance brand, Odin, which was co-founded in collaboration with the men's fashion brand. Kelly is the “lens” of BeautyMatter providing a fresh voice to the beauty industry with highly curated news and original content.
Hosted By
BeautyMatter webinar platform hosts Is Zero Waste Possible?
BeautyMatter is an essential daily resource for industry insiders publishing highly curated news and exclusive original pieces by thought leaders and beauty insiders.
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