The UK's trajectory to achieving a 2030 car market dominated by electric vehicles is only going one way - steeper. As manufacturers release more and more battery electric vehicles to comply with Government policy, including models priced to compete more affordably in the smaller car segments, it falls to dealerships to ensure they are well placed to promote these cars to a broader potential customer base.

The fleet sector has led EV uptake but sales to private motorists must rise, for industry profitability as well as policy compliance. That means dealerships must be developing the confidence, competence and necessary resources such as internal charging facilities to be able to sell EVs - both new and used - in higher volume.

As part of AM's EV Retailing Week, this webinar will discuss the best practice of electric car retailing, from ensuring stock is attracting customers to creating a memorable and informative buying experience.