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WEBINAR ENDED

CRO Role Expansion Beyond Sales To The Full Customer Journey

About This Webinar

A talk by Sheela Zemlin.

In high-growth SaaS companies, there is a laser focus on driving new customer acquisition and bookings growth. However, “landing the business”, while adrenaline filled and celebration worthy, only represents one transaction in the overall customer journey. The role of the CRO is to create a portfolio of happy customers with efficient and sustainable revenue streams that lead to enduring company performance.

Most peers I speak with came into the CRO role through the sales leadership ranks and in order to succeed in this broad executive role, they’ve had to develop expertise on the fly in the disciplines of marketing, customer support and business operations.

We’ll also discuss some of the natural tensions in having one so called “throat to choke” on the executive team representing customer needs. Finally, I’ll share a KPI scorecard for overall company revenue performance that I use to manage the short and long term performance.

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
Partner & Chief Revenue Officer, PwC New Ventures, PwC
Sheela Zemlin is Partner and Chief Revenue Officer at PwC New Ventures, the firm’s SaaS software incubator. She leads investments across the portfolio and provides these companies with hand-on leadership and guidance on all aspects of GTM. She oversees the marketing, sales, alliances, customer success and revenue operations teams focused on unlocking business value for customers. She currently sits on the boards of several early stage SaaS companies, including TaxVerse, InsightsOfficer, BoardingPass and FranSuite. With two decades of experience in sales, business development, and corporate strategy in the technology industry, Ms. Zemlin has proven experience building high-performing teams, creating operational discipline to scale efficiently, and driving sustained revenue growth for companies at all stages. Her background includes senior leadership positions with Bill.com (IPO 2019), Taleo (acquired by Oracle), Oracle, LexisNexis, and Intuit. She holds an MBA from Harvard Business School and a BA from Michigan State University.

Webinar hosting presenter
Co-Founder, Sales Enablement Collective
Hosted By
AI Accelerator Institute webinar platform hosts CRO Role Expansion Beyond Sales To The Full Customer Journey
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