About
Why direct mail is outperforming digital in 2025

Marketers say mail is driving customer acquisition, while its influence on consumer spending continues to rise. Join Franklin Madison Direct for an exclusive look at the latest findings from our 2025 Direct Mail Benchmark Report, including insights from over 350 senior marketers and 600 consumers. This data-packed session will reveal what's working now in mail, how consumers are engaging with the physical channel, and how marketers are integrating direct mail with digital to drive measurable ROI.

Stephanie and Preston cut through the fluff and get straight to the how—showing you what it really takes to turn buying group strategy into action. No theory, just real-world tactics to break free from MQLs, align your teams, and drive pipeline that closes.

In this session, you'll learn:

  • Direct mail vs. digital: New performance benchmarks

  • Why 97% of marketers say integration drives lift

  • How smart targeting and creative win attention

  • What CMOs are doing to scale with mail today

Whether you're scaling acquisition efforts, reactivating lapsed customers, or optimizing your channel mix, this session will help you build smarter, high-conversion mail programs.

Sponsored by:

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When
Tuesday, September 23, 2025 · 1:00 p.m. Eastern Time (US & Canada) (GMT -4:00)
Presenters
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Jacqueline Johnson-Leister, VP of Marketing and Client Services, Franklin Madison Direct
Jacqueline Johnson-Leister is the VP of Marketing and Client Services at Franklin Madison Direct, an award-winning direct response agency based out of Minneapolis, Minn. As an experienced and enthusiastic marketing professional, Jacqueline has a passion for optimizing integrated marketing communications strategies to develop brands, attract customers, and drive organizational growth.
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Preston Carroll is the Director, Data & Analytics at Franklin Madison Direct
Preston Carroll is the Director, Data & Analytics at Franklin Madison Direct, an award-winning direct response agency based out of Minneapolis, Minn. Preston’s proven experience in direct response strategy, and marketing list data management and modeling, has driven efficacy and profitability for a variety of DTC brands.
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Moderator: Kaylee Hultgren, Group Content Manager, Chief Marketer/PRNEWS
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