About
Join Lime Media for a 30-minute session built for media planners and marketers who want to take a more strategic, data-driven approach to mobile out-of-home advertising.

As the industry moves beyond basic impression metrics, this webinar will explore how advanced data capabilities are transforming how campaigns are planned, targeted, and measured. Learn how to replace guesswork with precision—ensuring your campaigns run in the right places, reach the right audiences, and deliver against real KPIs.

Sponsored by:

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Presenters
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Bart McCollum, President & Head of Client Strategy, Lime Media
Bart stepped into the role of President of Lime Media in January 2026, working alongside CEO and Founder Heath Hill to focus on building the operating system and data infrastructure that lets Lime scale with discipline and confidence. Bart’s not new to leading teams. He’s spent years diving into management and leadership, even co-authoring a book (You Before Me: The Behavioral Science of Leadership on a Team).
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Andrew Moehlman, Head of Data & Campaign Strategy
Andrew is the architect behind lime media’s systems and processes—the guy who turns big-picture ideas into scalable, real-world solutions. He leads the process & technology team, a lean but mighty squad that keeps tech running smoothly, centralizes data to tell the full story of project performance, and builds automations that free everyone to focus on delivering show-stopping experiences for customers.
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