When properly applied, accurate and actionable data drive brand share growth and accelerated marketing outcomes. This executive dialog will provide insights and advice for marketing executives seeking to improve results within a data driven organization. Our panel of senior marketing leaders will share how they see data impacting marketing results now and into the future, including:

  • How successful marketers use data differently

  • Tips for data driven marketers to improve their outcomes

  • When and where executives should engage in activation and measurement

  • Join Verisk, IBM, and Westwood One to discuss how purchase data and other essential data triggers are leading the way for media growth and brand performance. Additionally, Commerce Signals will share key takeaways from its 2021 Holiday Spend Forecast based on historical and recent consumer card spending trends.

    Sponsored by:

    Commerce Signal Verisk Logo
    Panel Moderator: Damian Garbaccio, Executive-in-Residence, Verisk
    Damian Garbaccio stands at the forefront of technology, media and marketing by providing value and progressive martech solutions to some of the largest brands in advertising today. As a calculated risk taker with deep industry knowledge, he leads enterprise data and technology adoption across all brand verticals, advanced TV / media, and attribution (marketing effectiveness) solutions. With over 18 years of experience in advanced marketing tech, digital media, and advertising, Garbaccio has always been driven by his core values of integrity, innovation, and growth. He is currently an Executive-in-Residence at Commerce Signals, a Verisk Financial business (NASDAQ: VRSK); a leading source of credit and debit card data for marketers.
    Pierre Bouvard, Chief Insights Officer, Cumulus Media/Westwood One
    Mr. Bouvard is Chief Insights Officer for Cumulus Media and Westwood One and leads their Audio Active Group, a media, and creative advisory service. Pierre works with brands and agencies to craft targeting and measurement solutions. Previously, Pierre was SVP of Sales for TiVo Research & Analytics where he led cross-media targeting and measurement engagements for Procter & Gamble, Comcast, Turner Broadcasting, and NBCU.
    Jeremy Hlavacek, Head of Revenue, IBM Watson Advertising
    As head of revenue for IBM Watson Advertising, Jeremy Hlavacek is responsible for all global advertising sales efforts - including direct sales, programmatic sales, agency partnerships and data partnerships - across Watson Advertising’s portfolio of media, data, and AI-powered technology solutions, which includes The Weather Company’s consumer platforms such as weather.com and The Weather Channel apps. Watson Advertising’s offerings help agencies and marketers improve decision-making and reduce costs across key facets of the marketing lifecycle – from media planning through measurement.
    Andrew Mantis, President, Commerce Signals
    As president and chief commercial officer of commerce and media solutions at Verisk Financial, Andrew Mantis is responsible for the Commerce and Media Solutions teams, including Verisk Financial businesses Commerce Signals and Marketview. Under Andy’s guidance, the Commerce and Media Solutions teams leverage consumer spend data to help customers better reach and engage with their customers and prospects, optimize their media spend, and uncover insights to make strategic decisions and improve competitive performance.
    Moderator: Kaylee Hultgren, Group Content Manager, Chief Marketer/Event Marketer
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