Tamara Oliverio, VP of Strategy Consulting of Loyalty and CX, Epsilon
Tamara Oliverio is VP of Strategy Consulting of Loyalty and CX. She has 20 years of loyalty, CRM and communications experience as both the client and consultant. Tamara joined Epsilon in 2016 to lead loyalty design efforts for General Motors’ new enterprise-wide My Rewards program and now works with a variety of brands across various industries to design, evolve, optimize & manage their customer loyalty strategies. During her tenure at Epsilon, Tamara has designed, managed and optimized data-driven loyalty strategies for Buffalo Wild Wings, Papa John’s, Coffee Bean & Tea Leaf, BP, Shell, Exxon-Mobil, Kellogg’s, Kimberly-Clark, Lancôme, Walgreen’s, Family Dollar, Burlington, Best Buy and others. She also speaks about consumer trends, best practices and innovations on behalf of Epsilon at various industry events, webinars and publications.