Strategies for Success in Consent-Driven Marketing

In this post-cookie era, the key to transforming unknown users into engaged, consented customers is through mastering first-party data collection and consent management. This webinar will outline the essential tactics for harnessing first-party data across multiple diverse channels while prioritizing compliance and fostering meaningful engagement. Join us for an interactive webinar where we'll equip you with the tools and strategies to build omnichannel trust and drive customer loyalty through consent-driven marketing.

Key Takeaways:

  • Discover the importance of integrating consent mechanisms seamlessly across your tech stack, ensuring compliance and building trust.

  • Gain insights into customer behavior and preferences across all channels with a 360-degree view of customer profiles, enabling targeted and personalized marketing initiatives that drive long-term loyalty.

  • Learn actionable strategies for gathering and leveraging first-party data across various touchpoints to navigate the deprecation of third-party cookies effectively.

Sponsored by:

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Param Gopalasamy, Senior Content Marketing Specialist – CIPP/E, CIPP/US, CIPM, OneTrust Consent & Preferences
Param Gopalasamy serves as a Senior Content Marketing Specialist at OneTrust, the Trust Intelligence Platform, unlocking every company’s value and potential to thrive by doing what’s good for people and the planet. OneTrust connects privacy, GRC, ethics, and ESG teams, data, and processes, so all companies can collaborate seamlessly and put trust at the center of their operations and culture. In her role, Param supports OneTrust Consent & Preference Management, where he writes and develops content to advise companies on how to drive engaging user experiences while building trust and demonstrating regulatory compliance. Param earned a Masters Marketing from the SPJIMR SP Jain Institute of Management & Research, a Bachelor of Technology, Electronics and Communications Engineering from Amrita University, and holds multiple certifications - CIPP/E, CIPP/US, and CIPM.
Moderator: Kaylee Hultgren, Group Content Manager, Chief Marketer/Event Marketer
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