The word basic has gotten a bad rap. But let’s be honest: Who needs anything complicated these days? That’s why we’re taking it back to the basics of account-based marketing: your audiences. The foundation of any successful ABM program is a data-driven, tiered and segmented target account list (TAL). So, let’s talk TALs.
While the idea of nailing your audience might be basic, we promise this webinar will be anything but that. Devon Watts, Senior Director of Corporate Marketing at RollWorks, will cover the following:Which data sources should inform your list creation
How to get your sales team involved
Tiering your target account list using static and dynamic signals
How to segment your ABM audiences
Join us for this foundational ABM webinar.Sponsored by: