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About
The word basic has gotten a bad rap. But let’s be honest: Who needs anything complicated these days? That’s why we’re taking it back to the basics of account-based marketing: your audiences. The foundation of any successful ABM program is a data-driven, tiered and segmented target account list (TAL). So, let’s talk TALs.

While the idea of nailing your audience might be basic, we promise this webinar will be anything but that. Devon Watts, Senior Director of Corporate Marketing at RollWorks, will cover the following:

  • Which data sources should inform your list creation

  • How to get your sales team involved

  • Tiering your target account list using static and dynamic signals

  • How to segment your ABM audiences


  • Join us for this foundational ABM webinar.

    Sponsored by:

    RollWorks Logo
    When
    Wed, Mar 24, 2021 · 1:00 PM EDT
    WEBINAR ENDED
    Presenters
    1614369794-b7e99332e6f4a53e
    Devon Watts, Senior Director of Corporate Marketing, RollWorks
    Devon is a B2B marketer with over a decade of experience at leading SaaS companies like Asana, Microsoft, and Carta. Devon has built product marketing and content programs from scratch, and has led teams of up to 25 marketers across disciplines. She specializes in helping B2B companies tell their story, build their brand, and drive demand for their products and services.
    1614369808-0f2a1d3b6fedd04d
    Moderator: Kaylee Hultgren, Group Content Manager, Chief Marketer/Event Marketer
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