Listen to the story of how PMI, a leading international tobacco company, is reinventing its approach to Travel Retail by leveraging digital technologies to enhance legal age adult smokers' travel retail experience. Co-presented with PLAY retail agency.
Wednesday, October 14, 2020 at 4:30 PM
Duration: 30 minutes
Who can attend?Anyone with the event link can attend
Manager Digital Strategy and eCommerce, PMI Duty Free
Throughout his 15+ year career in Travel Retail with PMI, 'Kique' has been focused on exploring new approaches to do business globally across various functions including Supply Chain and Sales & Marketing. More recently he has been leading the...
Managing Director, PLAY - a strategic retail design agency
Mark is passionate about creating online and offline consumer experiences which aim to establish meaningful relationships between shoppers and brands. He believes that strategic retail design has the power to drive traffic, promote brand...