Beam Suntory: Unveiling a GTR exclusive from Jim Beam
Tue, Oct 13, 2020
at 5:00 PM
ABOUT THIS WEBINAR
Join seventh-generation Master Distiller, Fred Noe, and his son, Freddie, as they unveil a first-of-its-kind, premium Jim Beam bourbon that will be exclusively available to global travel retail in 2021.
Set to take the whiskey world by storm, the exciting new liquid is the first bourbon created by Freddie, alongside his father, for Jim Beam. The session, hosted by Martin Moodie, will provide attendees with the opportunity to learn more about Jim Beam’s rich heritage, the creation of the exceptional liquid and why they chose to make it exclusive to GTR.
Unveiling of the liquid
Q&A with Fred and Freddie exploring the creation of the liquid, presented by Martin Moodie
Tuesday, October 13, 2020 at 5:00 PM
Duration: 30 minutes
Who can attend?Anyone with the event link can attend
Frederick “Fred” Booker Noe III is the seventh generation master distiller, great-grandson of Jim Beam and keeper of a family flame that has been burning since 1795. Fred currently travels worldwide sharing the Beam family craft of whiskey making...
Freddie’s got a good sniffer on him. He’ll go far if he decides to join the family business,” was the prediction of Freddie Noe’s granddad, Sixth Generation Beam Master Distiller Booker Noe. A good nose and palate aren’t the only things Freddie...