Roofing at a Crossroads: 2025 Recap & What Matters in 2026

2025 was a revealing year for roofing.

Some trends accelerated. Some assumptions broke. And the gap widened between contractors who adapted — and those still running the same playbook.

In this live year-end session, Roofle’s founders will walk through:

- The biggest shifts we saw in roofing this year — across search, sales, and homeowner behavior.

- What actually worked in 2025 (and what quietly lost effectiveness)

- What signals matter most heading into 2026 — and which ones to ignore

- Practical predictions for where roofing is headed next year

We’ll touch on recent changes in platforms like Google Search as one of many indicators of a broader shift toward speed, transparency, and automation.

This isn’t a product walkthrough or a hype session. It’s a grounded look at what changed, what didn’t, and how to make smarter decisions going into 2026.